Director OF Demand Generation

Director, Integrated GTM CampaignsCompensation Range: 190-240KJob Summary:The Director, Integrated GTM Campaigns is a critical leadership role responsible for creating the connective layer between Product, Marketing, and Commercial teams. This leader will translate product innovation, market priorities, and customer needs into compelling, consumable initiatives, integrated campaigns, and sales plays that improve customer acquisition, expansion, retention, and measurable commercial performance.Reporting to the Senior Vice President of Product Marketing and Partners, the Director will establish a global GTM operating rhythm and provide repeatable campaign direction, messaging architecture, and campaign playbooks. Regional Field Marketing and Commercial teams will localize, execute, and optimize these programs based on market needs. Until the team is fully built, this leader will balance strategic leadership with selective hands-on execution while establishing the operating model and scaling capability over time.Key Responsibilities:Global GTM Strategy and Commercial AlignmentBuild authentic, trusted relationships with Product Management; Content, Digital, Social, Events, and Field Marketing; and Commercial leaders across Inside Sales, Mid-Market Sales, Enterprise Sales, and Account Management in North America, EMEA, and APAC.Understand commercial priorities, product capabilities, roadmap opportunities, buyer personas, and market needs, and translate them into integrated acquisition, expansion, retention, and product-market education initiatives.Establish and run a regular operating rhythm with Product, Marketing, and Commercial leadership around major plays, customer priorities, campaign performance, and optimization opportunities.Act as a consultative advisor and domain expert, helping stakeholders connect product capabilities to business problems, competitive positioning, buyer needs, and differentiated value.Integrated Campaign Design and OrchestrationCo-design global integrated demand generation campaigns and sales plays with Product, Commercial, and regional Marketing teams across account-based marketing, events, webinars, multi-touch nurture, digital, social, content, competitive response, customer-tier, and product launch initiatives.Own global campaign briefs, messaging architecture, audience and persona strategy, calls to action, campaign playbooks, and success measures, enabling regional teams to localize and execute effectively.Coordinate with Field Marketing and specialist Marketing functions on execution, creative, targeting, channel mix, and market adaptation. This role sets the global framework and interlock; Field Marketing owns regional activation and the day-to-day regional marketing-sales relationship.Establish repeatable GTM methodologies and campaign frameworks that improve efficiency, consistency, and effectiveness while enabling local experimentation.Support both net-new acquisition and expansion, adoption, and retention across a complex, multi-product portfolio with differing ACVs, buying motions, use cases, and customer profiles.Team Leadership and Capability DevelopmentAs Altus Group grows, build, mentor, and develop a distributed global team of campaign strategists and program managers, with clear accountability for programs, regions, or lines of business.Create clear interfaces across Product Marketing, Field Marketing, Digital, Content, Social, Events, Design, Marketing Operations, Sales Operations, and Commercial teams to reduce duplication and clarify decision rights.Build practical team capability in integrated campaign planning, modern GTM methods, commercial acumen, analytics, and responsible use of AI/Gen AI.Measurement, Insights, and OptimizationPartner with Field Marketing and operations to establish an integrated reporting cadence and assess pipeline contribution, revenue influence, win rates, expansion impact, campaign efficiency, and overall performance.Use performance data and commercial feedback to optimize campaign strategy, messaging, audience segmentation, targeting, channel mix, and field execution.Apply testing and multi-touch analysis where appropriate, while balancing quantitative performance with market feedback, product priorities, and sales insight.Provide regular, actionable reporting on campaign reception, performance, lessons learned, and recommended improvements.Key Requirements:10+ years of B2B marketing experience, with at least 5 years in a business development, sales, client strategy, sales strategy, or closely related commercial role.Demonstrated ability to build trusted, high-functioning relationships with senior Product, Marketing, and Commercial leaders and serve as a consultative advisor and domain expert.Proven track record designing and executing integrated demand generation and go-to-market programs that generated measurable pipeline and revenue in a B2B technology environment.Background in B2B software, SaaS, or technology-enabled professional services; experience marketing or selling AI-enabled solutions or services is valuable.Strong understanding of B2B SaaS GTM motions and the commercial measures used to assess acquisition, expansion, retention, and campaign performance.Experience managing, developing, and scaling teams.Comfort operating selectively hands-on in campaign execution while also leading, coaching, and scaling a team.Ability to partner with Marketing Operations, Sales Operations, FP&A, and analytics teams to interpret performance data and translate insights into campaign improvements.Practical experience applying AI/Gen AI to improve GTM planning, targeting, content development, campaign execution, efficiency, or effectiveness.Strong command of modern marketing and sales technology, including CRM, marketing automation, ABM platforms, and intent data tools.Highly creative, strategic, commercially minded, and comfortable operating in a complex global matrix.Experience leading or contributing to global or multi-regional marketing strategy and operations.Experience marketing or selling complex, multi-product portfolios with differing ACVs, buying motions, use cases, customer profiles, and customer segments.Track record supporting expansion, upsell, cross-sell, adoption, retention, or customer success marketing programs.Experience marketing or selling AI-enabled products or services.Familiarity with Commercial Real Estate market nuances across the US, Canada, UK, France, Germany, Australia, and New Zealand.Unlock your Altus Experience!If you're looking to advance your career in an industry that is transitioning for greatness, there's no better place than Altus Group.Our high trust, high performance culture prioritizes progressive programs that empower you to deliver your greatest performance while promoting collective success where everyone is recognized and connected.We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry.What Altus Group offers:Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being.Growth and development: we invest in your professional learning. Our Altus Intelligence Academy offers over 150,000 hours of learning content.Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks.Inclusivity & AccessibilityAltus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need accommodation, please contact us at View email address on click.appcast.io or View phone number on click.appcast.io.Use of Artificial IntelligenceAI tools may be used to support the initial stages of screening for this role; however, all assessments and final hiring decisions are reviewed and made by an Altus Group hiring professional.Background ChecksPlease note that as part of our commitment to maintaining a safe and secure workplace, Altus Group may conduct background checks on candidates who receive a conditional offer of employment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process.Other Notes / Application ProcessWe appreciate all applicants