Brand Manager

Brand ManagerThe Brand Manager is a key contributor to the overall marketing team, responsible for defining and building the sales strategy for the assigned brand portfolio. They will have P&L responsibility and be tasked to develop annual brand plans and assure successful implementation of strategies and tactics to achieve divisional business results.The position will report to the Sr. Director of Accounts.Measures Of SuccessDeveloping business objectives and marketing plans for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectivesProviding P&L management for the business, including weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures, as well as providing reports to the Leadership Team to assure appropriate and timely decision-makingFurnishing business analysis for the markets including sales program evaluations, market research, post-event reports (trip reports), and relevant and timely competitive intelligence; with regular status reports to their manager and/or the Leadership TeamDirecting the advertising and marketing agency partner(s) to successfully implement the brand strategies and tactics of the annual marketing planProviding the field sales force with marketing and programing tools to assists with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programsWorking as a multi-functional team leader to manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brandsWorking closely with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back ordersWorking closely with customer service team to ensure accurate implementation of sales programsRepresenting the assigned portfolio as “Brand Champion” within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forumsWorking with Public Relations department to maximize positive publicity and minimize negative publicityIdeal Candidate AttributesBachelor’s degree (B. A.) from four-year college or university, preferably in marketingMust have at least 5 years of Marketing or brand management experienceExperience managing a P&L and understanding ways to improve the business profitabilityProficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)Exceptional project management skills and experience leading cross-functional teamsMust be creative and possess excellent communication, interpersonal and analytical skillsProficient in analyzing/leveraging Sales and Financial data and persuasively presenting findingsExperience presenting to management and sales organizationsSelf-motivator able to deliver satisfactory work under limited supervisionAbility to work in a constant state of alertness and safe mannerPeriodic travel will be required (approximately 30%)Central Garden & Pet Company is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zo?con®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.