Data Scientist Vice President - Consumer Bank Marketing Analytics

Are you a data scientist who thrives at the intersection of advanced analytics, business strategy, and measurable impact? At JPMorganChase, we believe the best insights don’t just inform decisions — they transform them. Join a team where your work helps shape how we acquire and retain customers, and where you can grow your career alongside the impact you create.As a Vice President, Marketing Analytics Data Scientist at JPMorganChase within Consumer and Community Banking Data and Analytics, you will lead analytics that quantify marketing effectiveness, optimize multimillion-dollar investment decisions, and influence campaign strategy through rigorous statistical evaluation. You will partner closely with marketing, strategy, and finance stakeholders to translate results into clear recommendations that improve customer and business outcomes.Job responsibilitiesAnalyze customer quality metrics, including customer lifetime value (CLV) and incrementality, to inform return on investment-based portfolio optimizationLead matched market and geographic A/B tests by designing the testing approach, running analyses, and delivering recommendations on marketing effectivenessDevelop and maintain customer lifetime value and discounted cash flow (DCF) frameworks to evaluate different customer acquisition segment typesTranslate analytical findings into clear, actionable business recommendations and decision-ready narrativesPartner with finance on budgeting, forecasting, and cost-benefit analyses for marketing initiativesCollaborate across marketing analytics, test design, strategy, and finance teams while championing an inclusive, high-performing culturePresent results, tradeoffs, and recommendations to senior leaders with clarity and precisionProvide leadership and mentorship to junior data scientists, promoting rigor, high standards, and continuous learningRequired qualifications, capabilities and skillsFormal training or certification on data science concepts and 5+ years applied experienceBachelor’s and Master’s degree in a quantitative discipline such as data science, analytics, mathematics, statistics, physics, engineering, economics, finance, or a related field5+ years of experience applying statistical methods to real-world business problems5+ years of hands-on experience with SQL and at least one analytical programming language (Python or R)Experience supporting finance workstreams, including budgeting, forecasting, and return on investment and cost-benefit evaluationHands-on experience with A/B testing and incrementality testing, including experimental design, statistical significance evaluation, and translating results into business recommendationsDemonstrated experience using AI-assisted development tools to accelerate analysis and code developmentExperience with data visualization for analysis and executive-level presentationsStrong written and verbal communication skills, including the ability to present complex findings concisely to senior stakeholdersPreferred qualifications, capabilities and skillsExperience in marketing analytics, ideally within consumer banking, deposits, or financial servicesProficiency with Tableau or comparable business intelligence and visualization platformsDemonstrated ability to operate independently on unstructured problems while maintaining strong stakeholder alignmentStrong organizational skills with the ability to manage and prioritize multiple workstreams simultaneouslyProven ability to build trusted relationships with senior stakeholders and translate business goals into analytical frameworksChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.Equal Opportunity Employer/Disability/Veterans Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes. Full timePosting Date: 2026-07-14