Publicity and Communications Executive, USA

Publicity and Communications Executive, USA (313) Closing Date: 29th May 2026 at 12:00pm (GMT+1) Title: Publicity and Communications Executive, USA Department: Publicity and Communications North America Division: Markets & Partnerships Grade: Grade C Contract: 18‑month full‑time temporary contract Reporting to: Publicity and Communications Manager, USA Location: New York This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role. Role Purpose of the role: Generate positive publicity for the island of Ireland as a compelling destination for US travellers to visit, and ensure strong brand appeal among target audience, via the development of a planned programme of targeted activities. Support both the publicity and consumer marketing teams by activating and developing integrated publicity strategies that elevate paid media efforts and strengthen partnership and sponsorship initiatives. Support the delivery of high-impact publicity activities and ensure effective communication with stakeholders, media, and consumers. Note: This role will involve some travel and work outside normal business hours. Key Results Area 1. Media Relations: work closely with Publicity and Communications team to identify, engage, and cultivate interest among journalists and influencers to visit Ireland and participate in key media events both in Ireland and in the US. Accompany group press trips and/or film crews on location as required, ensuring smooth logistics and effective media engagement. Build and nurture strong relationships with key media contacts, industry stakeholders, and Tourism Ireland colleagues ensuring timely management of media inquiries and opportunities. Identify and develop new media contacts aligned with business priorities (luxury, culinary, outdoor activities, sustainable travel, business events). 2. Event Management: plan, coordinate, and execute a program of in‑person events and promotions such as the annual Marketing Plan Launch, Ministerial visits, media receptions, sales missions, etc. Project manage events, coordinating responsibilities with publicity and communications team as well as colleagues across all relevant departments. Represent Tourism Ireland at industry, press, and corporate events as required. 3. Content & Digital Strategy: Collaboration with Advertising and Consumer Engagement team: Develop and execute earned storylines that support major partnership and sponsorships, such as creating media angles for consumer brand partnerships. Collaborate with the Digital & Content Marketing Executive to repurpose high‑quality press coverage and influencer content for Tourism Ireland’s paid media campaigns, owned social channels, and email newsletters. Assist in implementing the digital publicity strategy in collaboration with the broader PR team and ensure timely internal communications so colleagues are informed and have access to all relevant digital content. 4. Reporting & Monitoring: Track media coverage, ensuring all outputs are captured effectively by Tourism Ireland service providers, and maintain reports as related to owned projects to establish performance against agreed targets. Ensure compliance with GDPR policies and internal procedures within the scope of roles responsibilities. 5. Perform additional duties as reasonably requested by the company. The Person Essential: A third‑level qualification in Marketing / Communications / Business or Media Studies. Experience creating/editing video content for digital and social channels. Excellent project management, organisational, and budget management skills. Strong interpersonal skills and a team player. Ability to work cross‑functionally with the full Consumer Marketing and Publicity teams, balancing the fast‑paced nature of publicity with the long‑lead planning required for advertising, sponsorships, and partnerships. An integrated mindset and basic understanding of the marketing funnel and how earned, owned, and paid media work together to drive results. Excellent verbal and written communication skills. Track record of developing and delivering innovative and impactful presentations as well as an ability to produce high‑quality briefing materials. Three years’ experience and record of achievement in a media relations or similar role. A commitment to Tourism Ireland’s values and evidence of demonstrating these values in practice: Respect, Collaboration, Ownership, Creativity. Desirable: Knowledge of the island of Ireland and its tourism product. Experience working in the Leisure/Tourism/Hospitality sector. Equal Opportunity Employer Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier‑free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. #J-18808-Ljbffr Tourism Ireland