Director, People

Overview Rockbot is a remote-first company of ~120 employees operating across 35 states and 86 cities. We designed our culture and operating rhythms to support a distributed workforce, and as we grow, that design must evolve with greater rigor, clarity, and operational discipline. Our people infrastructure must be as intentional and scalable as our business model. We’ve built a strong cultural foundation and are entering our next phase of growth. For the first time, we are aligning department goals directly to company objectives—raising the bar on clarity, accountability, and performance across the organization. We’ve modernized our systems, implementing Paylocity as our HRIS and payroll platform and Carta Total Comp to support leveling frameworks and market benchmarking. Now, we’re ready to fully leverage that infrastructure to drive performance at scale. We’re now hiring a Director, People to architect and scale the systems that enable high performance in a distributed organization. This role reports to the VP, People and owns the infrastructure that drives clarity, accountability, development, and consequence management across the employee lifecycle. Recruiting is owned separately. This leader focuses on what happens after great talent joins — ensuring standards are clear, managers are equipped, and performance is actively managed. This is a true builder role—strengthening what exists and engineering what’s required for scale. What You’ll Do Engineer High Performance Design, launch, and continuously evolve a scalable performance management framework (design → rollout → iteration) Define and operationalize what high performance means at Rockbot — by role, level, and impact Establish clear goal-setting, feedback, and accountability rhythms across the organization Partner with leaders on talent planning, succession, development, and performance accountability Ensure compensation calibration and leveling frameworks (Carta Total Comp) reinforce performance standards You believe performance isn’t accidental — it’s designed, measured, and reinforced. Scale the Employee Lifecycle Architect scalable lifecycle systems (onboarding → development → retention → transitions) Strengthen HRIS and people infrastructure (Paylocity and integrated systems) to ensure data accuracy and operational reliability Identify friction points across the employee experience and redesign workflows for clarity and efficiency Build processes that confidently scale from 100 → 300+ employees without losing accountability or culture Turn Data Into Action Define and track the people metrics that matter — performance, retention, mobility, engagement, and organizational health Translate insights into practical action plans leaders actually use Establish disciplined reporting cadences and raise the bar on operational rigor Leverage technology and emerging tools to improve visibility, efficiency, and decision quality Who you are 8+ years progressive HR / People experience Have built performance systems from the ground up Comfortable operating in ambiguity and raising standards Data fluent — but not data dependent Calm under pressure Direct, clear, and fair Motivated by building infrastructure that lasts Experience operating in remote or distributed environments This role is ideal for someone who has scaled organizations from ~100 to 300+ employees and understands how to build durable people systems before growth compounds complexity. We operate with urgency and high standards. This role requires comfort in fast-moving environments where clarity, accountability, and execution matter. About Rockbot Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable. From independent local businesses to large national brands—across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit Compensation Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. The base compensation band for this role is $180-$210K, as well as equity, and benefits for all team members. Our Values Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better. Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships. Curiosity : We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters. Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions. Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges. Integrity: We say what we mean, and do what we say, simply, clearly, honestly. Rockbot is an Equal Opportunity Employer, and we’re dedicated to hiring and developing a diverse team including individuals with different backgrounds, abilities, identities and experiences. #J-18808-Ljbffr