US Growth Strategy Manager

United States of America - Irvine, California Job Summary The US Growth Strategy Manager will play a pivotal role in establishing and expanding iHerb’s brand presence in the United States. Reporting directly to the Senior Director, US Growth Strategy, the manager will translate high‑level market strategies into actionable tactical plans to drive ecommerce growth. The role requires a data‑driven, full‑stack marketing mindset, capable of bridging strategic insights and operational excellence to navigate the competitive US health and wellness landscape. Responsibilities Translate strategy to action: work closely with the Senior Director to turn the overarching US market and brand strategy into detailed, executable roadmaps and go‑to‑market plans. Conduct data‑driven analysis of US consumer behaviors, market trends, and competitor activities to identify white‑space opportunities and actionable growth levers. Own KPI management: track and report US‑specific KPIs, provide regular performance updates, and develop action plans to address challenges or capitalize on trends (e.g., AOV, repeat purchase rate, CAC). Support budget and forecast: assist in managing the US market budget, ensuring initiatives are cost‑effective and aligned with forecasted revenue goals. Act as an operational liaison: serve as a key point of contact for global marketing teams (Paid Media, Social, Influencer, CRM) to ensure US‑specific campaigns are localized effectively and executed on time. Align product and merchandising: partner with product development and merchandising teams to ensure the US product roadmap reflects current domestic market needs and consumer trends. Identify vendor and partnership growth opportunities that align with target segments and strategic priorities. Manage cross‑functional projects: oversee complex projects from ideation through post‑mortem analysis, ensuring all internal stakeholders are aligned and deliverables are met. Influence ecommerce fundamentals: optimize the end‑to‑end customer journey on iHerb.com, targeting site experience, communications, pricing, promotions, and delivery logistics. Qualifications 7+ years of experience in strategic e‑commerce growth roles, leveraging data insights and technology to scale business performance, engagement, and retention. Ability to translate data and high‑level strategy into actionable, daily marketing tactics. High‑energy self‑starter comfortable in a fast‑paced, entrepreneurial environment. Broad knowledge of the e‑commerce funnel, including acquisition, engagement, retention, and brand strategy. Financial & growth modeling experience: demonstrated ability to calculate the size of the prize for strategic initiatives and use financial modeling to justify business cases. Strong presentation skills: deliver succinct, visually appealing, data‑driven recommendations to executives and partners. Proven experience collaborating with and influencing cross‑functional partners, with excellent interpersonal and communication skills. Hyper‑analytical mindset with a record of using business metrics for informed decision‑making; excellent proofreading and attention to detail. Highly organized, capable of managing multiple high‑priority projects simultaneously using Asana. Interest or experience in the health, wellness, or VMS industry. Education Requirements Bachelor’s degree in Marketing or a related field, or equivalent work experience. Equal Employment Opportunity iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. #J-18808-Ljbffr iHerb