Marketing & Sales Enablement Coordinator

We are looking for a detail-oriented, proactive Marketing & Sales Enablement Coordinator to support both our Business Development Managers (BDMs) and our marketing team across all of Soliant's practice areas. This is a support and research role, not a selling role, but it sits close enough to the sales process that your work will directly determine the quality of opportunities our BDMs walk into. Your responsibilities fall into two categories that work together: event strategy and logistics, and pre-event sales intelligence. On the events side, you will research and evaluate conferences and industry events, help plan and coordinate any sponsored presence we have, and attend events as needed to represent Soliant at the booth. On the sales intelligence side, you will research attendee lists, build prospect profiles, and hand the BDM a clear, organized brief before every event so they walk in knowing exactly who they want to talk to and why. What You’ll Do: Event Research and Evaluation Before committing to any event, your job is to answer the question: is this the right room for us? You will build and maintain a calendar of relevant industry conferences, technology summits, and networking events across the markets Soliant serves, and evaluate each one against a consistent set of criteria. Research prospective events and assess whether the right types of attendees will be present: mid-market technology decision-makers, Salesforce ecosystem participants, cloud and AI practitioners, and other buyers relevant to Soliant's practice areas Evaluate whether an event is well-suited for a consulting firm rather than a software vendor or large systems integrator, and flag any concerns about fit before money is committed Assess sponsorship and booth opportunities: research what each tier includes, what past sponsors have experienced, and whether the investment is likely to generate meaningful pipeline activity or brand visibility worth the cost Compile event recommendations with a written summary of your assessment: who attends, what the format is, what participation options exist, estimated cost, and your recommendation on whether and how to participate Maintain a running event calendar shared with the BDM and marketing team, with clear deadlines for registration, sponsorship commitments, and logistics decisions Event Planning and Logistics When Soliant decides to attend or sponsor an event, you will coordinate the details so the BDM can focus on relationships, not logistics. Manage event registration for the BDM and any other attendees, including hotel, travel, and agenda coordination Coordinate booth or sponsorship logistics when applicable: vendor communication, materials shipping, setup requirements, deadlines, and on-site needs Work with the marketing team to ensure branded materials, collateral, and any giveaways are prepared, current, and arrive on time Build a pre-event checklist and timeline for each event to ensure nothing is missed in the weeks leading up to it Attend events as needed to staff the booth, represent Soliant professionally, engage with attendees, collect contact information, and support the BDM on the floor Conduct post-event debriefs with the BDM and marketing team: what worked, what did not, which contacts were collected, and whether the event merits repeat attendance Pre-Event Sales Intelligence This is where your work has the most direct impact on pipeline. When the BDM walks into a conference, they should know exactly who will be in the room, which of those people fit Soliant's ideal client profile, and what is happening at those companies that might make them receptive to a conversation. That preparation is your responsibility. Research attendee lists for each event in advance, identifying individuals who match Soliant's Ideal Customer Profile across our practice areas For each high-priority prospect, build a short research brief covering their company, their role, relevant recent news such as new funding, leadership changes, technology initiatives or hiring patterns, and a suggested conversation angle for the BDM Prioritize and organize prospect briefs so the BDM receives a clear, ranked list of who to seek out, not an unfiltered data dump Use LinkedIn, company websites, news sources, and CRM data to compile accurate and current information; flag anything that is uncertain or unverified rather than presenting it as fact Log identified prospects and research notes into Salesforce before each event so the BDM can access them on mobile during the conference After each event, help the BDM follow up by pulling additional background on contacts who expressed interest, so outreach is as informed and personalized as possible Ongoing Sales and Marketing Support Maintain and update an event evaluation database, tracking outcomes from past events to inform future decisions Support the marketing team with event-related content needs, including social posts, pre-event announcements, and post-event recaps Assist with CRM hygiene by ensuring event contacts are logged accurately and consistently after each event Help compile competitive intelligence and industry research as requested by the BDM or marketing team Support the BDM with ad hoc research requests, including account research for high-priority prospects outside the event context What We’re Looking For Experience 2-3 years of experience in a marketing coordinator, sales support, event coordination, or related role, ideally in a B2B services or technology environment Demonstrated experience conducting research and synthesizing information into clear, organized summaries for a business audience Some exposure to B2B sales processes or sales team support is a meaningful advantage; you do not need to have sold, but you need to understand what a salesperson needs to walk into a meeting prepared Experience coordinating event logistics, including vendor communication, materials management, and on-site support, is a plus Core Skills Research quality and intellectual honesty: You know the difference between verified information and an educated guess, and you always flag the distinction. The BDMs will be using your research in front of senior executives, so accuracy matters more than volume. Clear written communication: You can distill a company's recent news, leadership structure, and potential pain points into a two-paragraph brief that a salesperson can read in three minutes before a meeting. Concise and useful beats comprehensive and overwhelming. Organizational discipline: You manage multiple events, deadlines, and deliverables simultaneously without losing track of details. You build systems and checklists because you have seen what happens when things fall through the cracks at an event. Proactive communication: When you hit a research dead end, you say so. When a deadline is at risk, you flag it early. When you have a recommendation, you make it clearly rather than waiting to be asked. Professional event presence: When you staff a booth, you are Soliant. You are comfortable starting conversations with strangers, representing the company professionally, and collecting contact information in a way that feels natural rather than transactional. Curiosity about business and technology: You do not need deep technical expertise, but you should be genuinely interested in what the companies and people you are researching are trying to accomplish. That curiosity makes your research more useful. Judgment about quality: You do not need to be told to re-check a detail that does not look right, or to dig one layer deeper when a company profile seems incomplete. You take ownership of what you produce. Tools Proficiency with LinkedIn and LinkedIn Sales Navigator for prospect research Comfortable with CRM platforms (Salesforce or HubSpot preferred) for logging contacts and event activity Strong working knowledge of Google Workspace or Microsoft Office, particularly for building structured research briefs and tracking spreadsheets Familiarity with event research tools, conference directories, or industry databases is a plus Comfort with AI research tools such as ChatGPT or Perplexity for accelerating background research, with an understanding of when to verify outputs Travel Willingness to attend events occasionally to staff a booth or support the BDM on-site; exact frequency will vary but should be expected at least a few times per year Valid driver's license and ability to travel by air when needed What We Offer Base salary Travel and event expenses covered when attending events on behalf of Soliant Employee Stock Ownership Program (ESOP): you own a piece of what you are helping build A role with direct visibility into the sales and marketing process at a growing consulting firm Remote work environment Benefits include: Group vision, dental, and health benefits Vacation policy and flexible work schedule that encourages personal pursuits and a healthy work-life balance Parental leave benefits Employee Assistance Program Remote work equipment and services stipend Generous 401(k) employer match Employee stock ownership Encouragement of regular professional development and training Equal Opportunity & Dedication to Inclusivity Soliant Consulting provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex (including pregnancy and marital status), national origin, sexual orientation, gender identity or expression, genetic disposition, neurodiversity, disability, medical history, veteran status, belief system, or any other protected category under federal, state, and local law. We also consider qualified applicants who may have criminal histories that are consistent with legal requirements. Soliant is committed to compliance with all fair employment practices regarding citizenship and immigration status. People from groups traditionally underrepresented in the technology sector are particularly encouraged to apply. #J-18808-Ljbffr Soliant Consulting