Lifecycle Marketing Manager

Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue.

This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy.

As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr.

You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes.

• Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
• Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
• Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
• Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.