Account Specialist, Influencer Marketing

Account Specialist, Influencer Marketing

Position: Account Specialist

The Account Specialist position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel may be required for client meetings, internal meetings, conferences, and other events.

The Role:

As an Account Specialist, you will provide white glove service to diverse brands investing in influencer marketing campaigns. This role is particularly focused on campaign execution, including but not limited to driving influencer recruitment, managing influencer partnerships, and owning campaign deliverables, tracking, and reporting. The Account Specialist will also drive strategy by analyzing campaign performance, identifying success areas and/or challenge areas, and proactively implementing strategic measures to continuously optimize programs towards goals and objectives.

Top 5 Responsibilities:

• Influencer Recruitment, Negotiating & Onboarding – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes.
• Influencer Partnerships Management – Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives.
• Auditing, Reporting & Analysis – Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients.
• Client Service & Communication - Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating.
• Portfolio Management - Own and manage client tasks with minimal supervision, ensuring deadlines are met and tasks are completed accurately. Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives, flagging any potential delays and keeping the team informed. Has full grasp of each client's scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve.

What Success Looks Like:

By 3 Months:

• The Account Specialist is contributing across a portfolio of influencer programs, collaborating with their team closely to ensure strong alignment with the campaign strategy in place.
• You are working with key client contacts to ensure brand alignment with recruitment efforts and content creation.
• You have become familiar with AP's tools and solutions and are equipped to conduct casting for prospective influencers, execute content timelines with influencers, audit content, and ensure performance is tracked and measured.

By 6 Months:

• You are owning execution of the day-to-day operations of multiple influencer programs with little guidance from your team, including reporting, processing applications, recruiting and casting creators, and crafting partner communications.
• Challenging client or team situations are being managed with guidance from managers and directors collaborating closely to bring a solutions-oriented approach to these situations proactively.
• You are regularly analyzing client data and strategically leveraging insights to optimize campaigns.
• Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI's being met, and an average 8.5 client rating is being upheld across campaigns.
• You will regularly present new campaign ideas to managers and demonstrate a clear understanding of program performance

By 1 Year:

• You will troubleshoot and resolve account and creator issues independently, providing valuable insights and actionable recommendations to clients and internal teams.
• You will be an integral part of each program, developing new ideas and improving processes to create efficiencies.
• You will take on new account responsibilities with support from your manager and serve as a thought leader within the team, contributing to relationship-building and firm development.

Qualities of the Ideal Candidate:

• Has a strong internal motivation to get the job done and done well
• Only provides superior results and unsurpassed customer service
• Exhilarated by managing change and comfortable with ambiguity and moving targets
• Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
• Ensures that influencer strategies and tactics have measurable results
• Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
• Translates data and insights into actionable next steps for clients
• Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
• Prioritizes competing objectives and manages time with skill
• Displays accountability, always meeting deadlines and keeping commitments
• Thrives in a fast-paced environment and enjoys bringing order to chaos
• Likes to share and collaborate with peers in a remote environment
• Possesses superior written and verbal communication skills
• Possesses mature and measured judgment, and the ability to solve problems on their own
• Works independently with minimal supervision
• Has confidence, poise, and eloquence in client meetings and difficult situations
• Hears and incorporates feedback from other team members, clients and partners

Qualifications & Skills:

• 2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
• Working knowledge of attribution in digital marketing
• Strong understanding of how influencer and affiliate marketing can work together
• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
• Bachelor's degree or equivalent work experience
• Ability to travel up to 15%
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
• A genuine interest in AI tools, including hands-on experience integrating AI into your work and an appetite to keep improving.

Why Acceleration Partners?

Acceleration Partners is the world's largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what's next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.

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