Outbound Marketing Manager

We are seeking a strategic and results-driven Outbound Marketing Manager to lead outbound marketing initiatives that generate qualified leads, increase brand awareness, and support business growth objectives. This role is responsible for developing and executing targeted outreach campaigns, managing prospect engagement strategies, and collaborating with sales and business development teams to drive pipeline growth. The ideal candidate combines creativity, analytical thinking, and strong communication skills to create impactful campaigns that deliver measurable results. Position Responsibilities Outbound Campaign Strategy Develop and execute outbound marketing strategies aligned with business objectives and growth targets. Identify target audiences and create outreach plans that maximize engagement and lead generation. Continuously evaluate campaign effectiveness and optimize performance. Lead Generation & Prospecting Design and manage multi-channel lead generation campaigns across email, social media, phone outreach, and other marketing channels. Build and maintain prospect databases and audience segmentation strategies. Support sales teams by generating qualified leads and appointment opportunities. Content & Messaging Development Create compelling messaging, email sequences, marketing content, and outreach materials. Ensure consistent brand voice and value proposition across all outbound communications. Collaborate with internal teams to develop campaign assets and promotional materials. Marketing Automation & CRM Management Utilize CRM and marketing automation platforms to manage campaigns, track engagement, and monitor lead activity. Maintain data quality and ensure accurate reporting of campaign performance. Implement automated workflows that improve efficiency and scalability. Performance Analysis & Reporting Monitor key performance indicators including response rates, conversion rates, lead quality, and campaign ROI. Generate reports and insights to support strategic decision-making. Use data-driven analysis to refine targeting and outreach strategies. Cross-Functional Collaboration Partner closely with sales, business development, customer success, and leadership teams. Align marketing initiatives with sales objectives and revenue goals. Facilitate communication and feedback loops between departments to improve results. Market Research & Competitive Analysis Research market trends, customer needs, and competitive activity. Identify opportunities for new campaigns, audience expansion, and market penetration. Recommend strategic improvements based on industry insights and performance data. Prerequisites Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred. Experience in outbound marketing, lead generation, demand generation, business development, or sales support. Strong understanding of email marketing, prospecting strategies, and customer acquisition techniques. Experience using CRM and marketing automation platforms. Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Ability to manage multiple campaigns and priorities simultaneously. Experience measuring campaign effectiveness and optimizing performance. Self-motivated with a results-oriented mindset. Certifications (Preferred, but not Required) Marketing & Digital Marketing HubSpot Marketing Certification Google Digital Marketing Certification Digital Marketing Institute (DMI) Certification Marketing Automation & CRM HubSpot CRM Certification Salesforce Certification Marketing Automation Platform Certifications Business & Analytics Google Analytics Certification Marketing Analytics Certifications Business Development Certifications What the Role Offers Salary Range: Up to $90,000, depending on experience and qualifications. Opportunity to lead high-impact outbound marketing initiatives that directly influence business growth. Exposure to modern marketing technologies, automation tools, and data-driven strategies. Collaborative environment with close interaction between marketing, sales, and leadership teams. Professional development and career advancement opportunities. Flexible and dynamic work environment. Competitive compensation and comprehensive benefits package. Opportunity to build scalable marketing programs and contribute to long-term organizational success. Why Edison? Edison is a thriving business hub known for its diverse industries, entrepreneurial environment, and strong commercial presence. The area offers access to a broad network of businesses, skilled professionals, and growth-oriented organizations. Marketing professionals benefit from a dynamic marketplace that encourages innovation, collaboration, and the development of impactful customer acquisition strategies. #J-18808-Ljbffr JMJ PHILLIP