Digital Marketing Specialist - Mass Mutual Center

Springfield, Massachusetts

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

We are seeking a creative and guest-focused Digital Marketing Specialist to drive our online presence and elevate the guest experience. In this role, you will build and execute marketing strategies centered on emerging social media trends, positioning our property as a dynamic and engaging brand in the digital space. Beyond marketing, you will play a key role in shaping the overall guest experience-bringing a welcoming presence and a service-first mindset to every interaction.

THE STARTING RATE: $20.25 per hour

THE DAY-TO-DAY:

• Responsible for building strategy for the property around emerging trends in social networking platforms to position the company as an active member in social media marketing (Facebook, mobile texting program, etc.)
• Work with management to develop strategies and implement social media programs throughout property and corporate departments that increase online conversations about the brands/service.
• Create, develop, implement and manage property social media activities and Facebook postings to effectively communicate with audiences.
• Engage online audiences, both reactively and proactively, ultimately empowering others to talk about the brand/service.
• Create, maintain, and advise on the company's policies related to social media activities in corroboration with the social media committee and Corporate Compliance.
• Develop effective measurement tools and strategies that measure the overall impact of campaigns and accurately quantify results for the property (Google Analytics).
• Responsible for maintaining and updating all areas of the property website working closely with Director of Marketing and corporate design.
• Create and add new promotions, special events, entertainment updates, local area events to the property website, social media sites and event sites.
• Coordinate and create property e-mail blast campaigns with the marketing department and the corporate electronic design group; ensure message, compliance and scheduled deliveries are met.

THE IDEAL CANDIDATE:

• Has High School Diploma or GED.
• Has two (2) years of experience in direct marketing, advertising and brand marketing with implementation of digital, mobile, and emerging campaigns

THE PERKS & BENEFITS:

• Healthcare, financial and time off benefits
• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room
• Free parking on and off shift
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
• Company-issued uniform and dry-cleaning

VIEW JOB DESCRIPTION:

Pay Range:

The pay range for this role is:
$41,300.00 - $56,800.00

This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.

Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.

Are you ready to JOIN THE SHOW ? Apply today!