Program Manager

Promotional Education Program Manager

Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs/tactics.

Key Responsibilities and Major Duties:

• Channel Strategy and Management
• Maintains an understanding of promotional education trends and Client business priorities in order to identify opportunities to drive business impact
• Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement
• Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertise
• Budget management
• Collaborates with brand teams to plan and track Promotional Education Program operational budgets
• Develops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honoraria
• Promotional Education Program Support
• Project initiation
• Creates/updates, gains alignment/approval for, and manages distribution of speaker program planning documents (series brief)
• Initiates HealthSTAR project plan for activation of speaker programs to field force
• Provide strategic guidance to stakeholders on the implementation of podium programs/symposia within conferences & congresses
• Partner with Speaker Bureau Vendor and podium program/symposia point for submission of all documentation to execute tactic
• Content Creation
• Identifies, drafts, and/or gains approval for speaker training content, pre/post-event communications, and other supporting P2P resources
• Content Management
• Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core content (such as program invites and recruitment materials)
• Manages brand speaker communications regarding training content updates, label changes, etc.
• Speaker Training Planning and Execution
• Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training records
• Delivers stakeholder training to all commercial and medical team participants
• Speaker Bureau Management
• Manages requirements for speaker contracting, conducts analysis for bureau size recommendations/regional allocations, and partners with Field Sales and Medical on nominations/validations for new speakers
• Determines fair market value (FMV) and secures legal consultation
• Manages contracting and logistics vendor partners to ensure availability of speakers and resources to the field

Key Stakeholders/Contacts:

• Key business partners: Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical Teams
• Key matrix partners: Legal, Compliance, Finance
• Key external suppliers: Speaker Program Logistics vendors, Agency Partners, Meeting Management vendors

List of Minimum Position Requirements/Competencies:

Degree/Certification/Licensure:

BA/BS degree required.

Experience Responsibility and minimum number of years:

Candidate should possess 5+ years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area/brand team experience preferred; sales, project management, and/or operations experience also.

Competencies knowledge, skills, abilities, other:

Understanding of Commercial Operations or Strategy

Excellent planning, prioritization, management, and organizational skills

Strong interpersonal and communication skills

Proven track record collaborating with large matrix teams