Media Planner (Temporary Role)

Crossmedia is a global media independent agency committed to TRUST, REASON, and the Pursuit of HAPPINESS. We're a minority-owned full-service media planning & buying agency with over 500 Crossmedians worldwide, headquartered in New York. We are hiring a full‑time, temporary Media Planner to join us through June. This role focuses on strategic media plan development, including tactical details and campaign performance. Responsibilities Maintain and grow foundational knowledge of online and offline media channels Collaborate with Investment, Analytics (Redbox), and Strategy teams to incorporate actionable audience insights into strategic recommendations Manage weekly status calls and serve as the main client point‑of‑contact Manage client budgets and maintain flowcharts to ensure accurate, holistic media plans Monitor media and client trends Collaborate on tactical presentations with the Investment team, ensuring a clear story built around the strategic presentation Utilize tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI and question data rigorously Act as the first gatekeeper and reviewer for Assistant Planner work Articulate strong quantitative media strategy elements – media mix, channel role, reach and frequency, flighting strategy, etc. Fully comprehend client business objectives and the role media plays in achieving them Encourage media‑creative integration through cross‑agency presentations and timelines Quality Focus Develop holistic, strategic media plans in partnership with Supervisors and Directors Understand target audience behaviors & drivers; translate them into actionable segments with the Investment team Critically interrogate tactical plan details to ensure strategy pulls through Understand media metrics beyond basic levels, including layers of quality and effectiveness Encourage outside‑of‑the‑box thinking Develop strategic media POVs for clients Personal Efforts Participate in training programs to enhance professional growth Mentor Assistant Planner; provide ongoing feedback and reviews to guide growth Display high dedication and motivation Positively contribute to company culture Troubleshoot team issues and concerns Build esprit de corps through strong team communication Requirements Bachelor’s Degree 2‑3 + years of media planning experience at an agency Ability to juggle multiple client projects, meet deadlines in a fast‑paced environment Strong written and verbal communication skills Excellent analytical and math skills Capability to work independently; manage projects from start to finish Experience managing and mentoring junior team members Initiative to acquire new skills and take on workload Professionalism and confidence when working with vendors, team members, and clients Proficiency in Microsoft Office Suite; especially high proficiency in Excel Location & Schedule Role requires proximity to New York City. We offer a hybrid arrangement with on‑site work in the office and optional remote work. Physical Demands Prolonged periods of sitting at a desk and working on a computer (≈ 50% stationary), ability to stand, bend, and reach, operate a computer and other office equipment, communicate information or ideas accurately, observe details up close. Equal Employment Opportunity Crossmedia is committed to providing equal employment opportunities and creating an inclusive company culture. We do not discriminate against candidates or employees on the basis of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. #J-18808-Ljbffr Crossmedia Inc