Chef de Produits Sénior Spécialistes- ADC- Rungis H/F
Abbott
Job ID: 31152313Company: Abbott LaboratoriesLocation: France > Rungis : Miami BuildingJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-06-12Au sein de l’équipe marketing FreeStyle Libre, vous rejoignez le pôle Spécialistes en tant que Chef de Produit Sénior Diabétologie et Solutions digitalesDans un environnement dynamique et innovant, vous êtes responsable de la définition et du déploiement de la stratégie marketing auprès des diabétologues, en activant l’ensemble des leviers à votre disposition : campagnes, congrès, médias, partenariats et projets innovants, tout en prenant en compte l’ensemble des solutions digitales de l’écosystème FreeStyle Libre comme accélérateur d’adoption.Mission principaleDéfinir et déployer la stratégie marketing et d’activation auprès des spécialistes en diabétologie en intégrant une forte dimension digitale afin de maximiser l’adoption et l’usage des solutions produit et digitales FreeStyle Libre.Responsabilités principales1. Stratégie marketing & prescriptionDéfinir la stratégie d’engagement des diabétologues sur votre périmètreIdentifier les leviers de croissance en prescription en intégrant les lancements de produits et de solutions digitalesConstruire des plans marketing intégrés (omnicanal) adaptés aux différents segments de prescripteursAnalyser les insights marché : parcours de soin, pratique médicale, environnement concurrentiel et réglementaire)2. Activation terrain & adoptionDévelopper des campagnes d’activation impactantes (présentiel, média, digital)Piloter des dispositifs variés :Congrès et événements scientifiquesCampagnes média et dispositifs d’acquisitionOutils promotionnels & contenus HCPAssurer une exécution irréprochable des lancements et temps forts3. Gestion de projets & innovationContribuer à des projets transverses (solutions de santé, services, partenariats…) local/EMEA/GlobalIdentifier et activer de nouvelles opportunités de création de valeurAdapter les initiatives aux besoins des professionnels de santé et aux spécificités du système français4. Collaboration transverseTravailler en étroite collaboration avec :équipe venteséquipe médicale et market accesséquipe EMEAEtre référent internes sur les solutions digitales5. Pilotage de la performanceDéfinir et suivre les KPIs (prescription, adoption digitale, engagement HCP)Analyser les performances et ajuster les plans d’actionPiloter le budget associé à votre périmètreProfil recherchéExpérience6–8 ans d’expérience en marketing produit / prescription dans la santéExpérience confirmée sur une cible spécialistes (idéalement diabétologues)Expérience sur des environnements complexes et multi-leviers (lancements, campagnes, congrès, partenariats…)Appétence sur la e-santéCompétences clésAnglais courant indispensableSolide compréhension du parcours de soin diabète et de son écosystèmeForte sensibilité et appétence pour le digital et la dataCapacité à traduire des solutions technologiques en bénéfices cliniques et pratiquesVision stratégique + excellence opérationnelleEsprit analytique et orienté résultatsInfluence et leadership transverseQualités personnellesAisance relationnelleTrès bonnes capacités de communicationCuriosité et appétence pour l’innovationOrientation client (HCP + patient)Agilité dans un environnement en évolution rapideCapacité à vulgariser des sujets complexesPoste basé à RungisSkillsstratégie marketingactivation digitaleanalyse de marchégestion de projetscollaboration transversekpicommunicationleadershipe-santéanglais courantvision stratégiqueesprit analytique
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Crew Life at Sea
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