Associate Director US Oncology Marketing Omnichannel Customer Engagement Strategy
Merck Sharp & Dohme
:
The Omnichannel Customer Engagement Strategy Associate Director will be responsible for partnering with key areas within our Company to help shape the customer engagement strategy and its impact on the strategic design of the Omnichannel Marketing capability for US Oncology. This includes establishing relationships with the US Oncology brand teams, extended business partners, as well as agency and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.
The Omnichannel Customer Engagement Strategy Associate Director reports into the US Oncology Omnichannel Strategy and Operations Team.
Primary Responsibilities:
Customer Engagement Strategy: Partner with the US Customer Experience Strategy & Capabilities team to shape the Customer Experience Strategy to better inform US Oncology omnichannel requirements & experiences in partnership with the US Oncology Omnichannel Strategy Lead & US Omnichannel Strategy & Capabilities (OS&C) team
Customer Programs: Partner with US Oncology teams to better understand & inform journey mapping, persona strategy, survey design, business case development for new capabilities, etc. Supports US Oncology action plans centered around customer experience initiatives and omnichannel strategy that deliver a competitive advantage to meets customer needs based on design thinking and co-innovation methodologies.
Communication & Change Management: Champion customer mindset within our organization increasing awareness and adoption; content creation of customer experience practices and principles for distribution to impacted US Oncology stakeholders. Partner with teams to manage change involved in developing seamless, physical and digital personalized omnichannel customer experiences
Position Location:
Upper Gwynedd, PA with a hybrid work model (combination of in-office 3 days/week and work from home). Relocation assistance provided.
Education Minimum Requirements:
Required: Bachelor's degree
Desired: Master's degree
Required Experience and Skills:
Minimum of five (5) years of marketing strategy, customer experience, and multi-channel marketing with an emphasis on Omnichannel customer experience strategy that optimizes overall customer experience to drive business results
3+ years of hands-on experience designing and executing strategy programs
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels.
Proficient in working within collaborative, fast-paced environments, building and maintaining strong relationships, peer influence, building effective working relationships with colleagues, and delivering high-quality work
Strong project management and execution skills, with experience working in agile environments
Preferred Experience and Skills:
Associate Director Level of Marketing or equivalent from Agency/Consultancy
Oncology pharmaceutical marketing experience
Omnichannel marketing experience
Agile team experience
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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U.S. Hybrid Work Model
Effective September 5, 2025, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as remote.
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
NoTravel Requirements:
10%Flexible Work Arrangements:
HybridShift:
1st - DayValid Driving License:
NoHazardous Material(s):
N/ARequisition ID: R286573
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