New York User Acquisition Manager

Reporting to the Head of User Acquisition, the full-time remote New York User Acquisition Manager will own and optimize paid social and in-app advertising campaigns, driving growth strategies and collaborating with creative and data teams to enhance overall performance. Key responsibilities Manage and optimize advertising campaigns across paid social and in-app channels, focusing on growth strategies and KPI tracking Collaborate with creative teams to develop and test effective ad creatives based on performance data Analyze campaign performance and provide insights to internal teams and stakeholders while staying informed about industry trends and new advertising tactics Required qualifications Bachelor's degree in Marketing, Business, or a related field 4+ years of experience in building and optimizing Paid Social and App channels (e.g., Meta, TikTok, Snap) Strong analytical skills with a solid understanding of data-driven decision-making and performance metrics Experience using AI tools for process automation and strategic media decisions Proficient in Excel, Meta Ads Manager, and data visualization tools