Brand Manager

Oberweis is a nearly 100-year-old Midwest icon — glass-bottled milk, super-premium ice cream, 40 scoop shops, and a home delivery service families have trusted for generations. In 2024 we joined the Hoffmann Family of Companies, and we're now in the most exciting growth chapter in our history, heading toward our 2027 centennial. We're investing in stores, home delivery, and bringing the Oberweis experience to new communities.

This is a builder's role. You'll own the day-to-day heartbeat of the brand and help shape where it's going! You're consumer-obsessed, with a sharp eye for content and a genuine love of uncovering what makes people loyal to a brand. Organized and agile under multiple deadlines. High-energy, curious, and always hunting for the next way to elevate the brand.

This role is in-office in North Aurora, IL.

What You'll Own:

Campaign execution: Lead integrated campaigns for product launches, seasonal promotions, LTOs, and brand moments — from brief through post-mortem — bringing them to life across social, email, web, in-store, and the drive-thru.

The content calendar: Own and manage the brand content calendar, keeping everything aligned across channels and stakeholders. Direct day-to-day social planning, copy, and scheduling in a consistent brand voice.

Email & social: Run email campaigns end-to-end — brief, review, schedule, track. Keep the social pipeline full and on-brand.

Photo & video: Serve as the marketing point of contact for shoots, from pre-pro and shot lists through on-set direction and asset delivery, partnering with Creative on brand standards.

You'll also:

• Manage the day-to-day of our influencer program aligning activations to campaign priorities
• Partner on brand strategy, positioning, and storytelling for new items
• Track KPIs across brand, digital, and promotional performance and turn results into actionable recommendations
• Work across Operations, Field Marketing, and Retail to keep the brand consistent at every touchpoint

What You Bring

• 2–4 years in brand management, consumer marketing, QSR/retail marketing, or CPG
• Hands-on experience running content calendars, email campaigns, and content production workflows
• A strong grasp of integrated marketing — digital, social, in-store, influencer, and activation
• Experience managing cross-functional projects and external partners in a fast-paced environment
• Familiarity with social scheduling, SMS, and email platforms (influencer-platform experience a plus)