Copywriter

Job Description

The Copywriter (CW) works collaboratively with the copy team on brands and is responsible for researching, creating, and writing copy that reflects the client's strategy. The CW will support the generation of unique and innovative materials for brand(s)/client(s) and develops text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotations and client medical, legal, or regulatory submissions. They will collaborate with Art Directors and Editorial as needed to ensure content is displayed correctly.

ESSENTIAL FUNCTIONS
Copywriting and Creative Execution
Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.

Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are met and attains/maintains creative vision outlined for the agency.

Strategic Thinking
Demonstrates knowledge of marketing plans including objectives, strategies, and how success will
be measured.

Administration
Maintains timely, detail-oriented, and accurate approaches to administrative duties.

JOB DUTIES / RESPONSIBILITIES
Copywriting and Creation Execution
- Performs research, analyzes, and interprets data from clinical studies, presentations, and
published papers.
- Creates copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.
- Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.
- Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, and solves problems by reviewing with supervisor/
account services.
- Logically organizes materials from a range of sources to create a compelling narrative/story flow.
- Demonstrates consistency in effectiveness and delivery of job expectations.

Cross-Functional Collaboration
- Demonstrates understanding of and maintains relationships with different agency departments including Editorial, Account, Strategy, and Project Management.
- Always communicates with team members regarding deadlines, revisions, quality control,
and new work.
- Collaborates with team in a productive manner.
- Works with Art Directors to support creative approaches to communicate brand personalities and messages for both the overall campaign and individual materials.
- Proactively approaches supervisors with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking
- Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
- Understands marketing plans, including objectives, strategies, and how success will be measured.
- Begins to contribute innovative ideas appropriate to the clients marketing, strategy, and
audience needs.

Administration
- Demonstrates detail-oriented and organized approach to daily responsibilities.
- Completes timesheets, expenses, and all other administrative duties accurately and on timely basis.

EDUCATION
DEGREE/DIPLOMA


AREA OF STUDY


REQUIRED/PREFERRED

Bachelor's degree

Marketing, Advertising, Communications, or related field

Preferred

LICENSES & CERTIFICATIONS
N/A

EXPERIENCE
MINIMUM EXPERIENCE


AREA OF EXPERTISE


REQUIRED/PREFERRED

1+ years

Marketing/Advertising Business

Preferred

KNOWLEDGE, SKILLS, & ABILITIES
Comments
• Portfolio of work demonstrating strong and consistent writing ability required.
• Microsoft Office Suite (Outlook, Excel, Word, Teams).
• Strong written and verbal communication.

COMPETENCIES
- Communication: Attentive and shows interest in subject; expresses ideas accurately and clearly.
- Organization: Creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
- Collaboration: Works effectively in a team environment to build and foster
collaborative environment.
- Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
- Creativity: Demonstrates a creative mind.
- Engaged/Motivated: Attentive and shows interest in the subject.
- Attention to Detail: Self-editing work and has a sharp focus on even the smallest of details.

ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS
• Understand marketing plans, and functions including referencing, fact checking, agency process
• Understand the basics of managed markets and healthcare ecosystem
• Work with clinical data and health economics data

STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

Salary


$ 60,000 to $80,000 Annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

About the Agency

Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.