Group Product Manager, Digital Commerce & Marketing Products

Role Description

We are looking for a strategic and technically fluent Group Product Manager to own the vision, strategy, and roadmap for our Digital Commerce and Digital Marketing product lines. This is a senior leadership role responsible for the end-to-end product experience we deliver to clients — spanning online commerce transactions, rebate and incentive programs, and demand-generation marketing platforms.

This is a player-coach role — you will be hands-on in owning and driving product work directly while also leading a small team of 2–4 product managers/owners.

You’ll work closely with engineering, design, client success, and executive stakeholders to build the next generation of our client-facing digital products. Critically, you will also serve as the primary product partner for key internal stakeholder teams — including Merchandising, Site Delivery and Operations, and Coupon and Channel Management — ensuring the products you build meet their operational needs as much as they meet client and end-user needs.

An important dimension of this role is working as part of a broader product organization. The digital commerce and marketing products you own are not standalone — they are integral components of a larger, integrated solution that spans multiple product areas and a shared platform.

What You’ll Own

• Digital Commerce Products
  • Define and drive the strategy for marketplace and transactional experiences that serve program participants, including:
    • Product Discovery & Catalog
    • Marketplace & Storefront
    • Vendor & Supplier Management
    • Order Fulfillment & Logistics
    • Rebates & Incentive Applications
    • Coupons & Promotional Offers
    • Special Program Enrollment
    • Account & Order Management
    • Personalization & Recommendations
• Digital Marketing Products
  • Own the strategy and roadmap for platforms and content experiences that drive program awareness and consumer demand, including:
    • Program & Campaign Websites
    • Web Content & Editorial
    • Lead Capture & Forms
    • Personalization & Targeting
    • AI Agents & Conversational Experiences
    • Analytics & Performance
    • Integrations & Channel Delivery
• Platform Modernization
  • Align the product strategy with architecture and AI strategy for modernizing the platforms that power our client offerings:
    • Headless CMS
    • Headless Commerce
    • AI-Powered Workflows

Key Responsibilities

• Set Product Strategy — Define a compelling 1–3 year vision for the digital commerce and marketing product lines, grounded in client needs, market trends, and business goals.
• Drive Roadmap Prioritization — Maintain and communicate a clear, outcomes-focused roadmap across product areas; make hard prioritization tradeoffs with confidence.
• Hands-On Product Ownership — Directly own and drive product work across key areas of the roadmap.
• Lead & Develop the Team — Manage and mentor a team of 1–2 product managers and a product owner.
• Client and Program Partnership — Engage directly with clients and program managers to understand their needs.
• Internal Stakeholder Partnership — Serve as the dedicated product partner for internal teams whose operations depend on the products you own.
• Cross-Product Coordination — Collaborate actively with peer product managers across other product areas.
• Cross-Functional Leadership — Partner with Engineering, Design, Data, Client Success, and internal operational teams.
• Platform Thinking — Champion headless and composable architecture decisions.
• AI Integration — Define where and how AI capabilities are embedded into product workflows.
• Metrics & Outcomes — Define and track KPIs including conversion rates, program enrollment rates, and platform reliability.
• Stakeholder Communication — Communicate product strategy, progress, and tradeoffs clearly to executive leadership, clients, and cross-functional partners.

Qualifications

• 7+ years of product management experience, including experience in a lead or group PM role.
• Experience leading or mentoring other PMs or product owners.
• Demonstrated experience owning digital commerce products.
• Experience implementing digital marketing platforms.
• Track record of shipping products with measurable business outcomes.
• Strong familiarity with modern headless or composable architecture.
• Familiarity with AI-powered product development.
• Experience working within a multi-product organization or platform environment.
• Ability to work fluently with engineering and architecture teams.

Preferred Experience

• Experience delivering digital products on behalf of enterprise clients across regulated industries.
• Background in B2B2C product models.

Skills & Attributes

• Out-of-the-box thinking with an outcome-based focus.
• Systems thinker who can connect platform capabilities to end-user outcomes.
• Exceptional communicator who can translate strategy to engineering.
• Comfortable with ambiguity; able to bring structure and direction.
• Data-informed decision maker.
• Collaborative leader who earns trust through clarity and follow-through.

Benefits

• Medical, Dental, and Vision Insurance.
• 401(k) with company match.
• Paid vacation, sick, personal and parental leave time.
• Paid Volunteer Time.
• Employee Recognition Program.
• Employee Assistance Program.
• Access to on-demand training courses.

Target Compensation

$145,000-155,000

DOT Requirements

If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Compensation Range

$141,900.00 - $212,900.00

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees.