Lead Data Analyst
United IT Solutions
Job Title: Lead Data Analyst
Location: Atlanta, GA (Onsite)
Role Overview:
We are seeking a strategic and technically proficient Lead Data Analyst to support our CRM, CDP, personalization, and measurement initiatives . This role will be pivotal in analyzing and resolving data issues across platforms like Amperity and Acxiom , optimizing marketing performance, and enabling scalable, modular data solutions using Google Cloud Platform (GCP) . Key Responsibilities:
Ability to communicate complex data insights to non-technical stakeholders.
Location: Atlanta, GA (Onsite)
Role Overview:
We are seeking a strategic and technically proficient Lead Data Analyst to support our CRM, CDP, personalization, and measurement initiatives . This role will be pivotal in analyzing and resolving data issues across platforms like Amperity and Acxiom , optimizing marketing performance, and enabling scalable, modular data solutions using Google Cloud Platform (GCP) . Key Responsibilities:
- Lead data analytics efforts across CRM and personalization programs, supporting segmentation, targeting, and lifecycle marketing strategies.
- Analyze and resolve data quality issues in Amperity and Acxiom , ensuring accurate customer profiles and campaign execution.
- Design and implement modular, reusable code and DAGs (Directed Acyclic Graphs) for scalable data workflows and pipelines.
- Develop measurement frameworks to assess marketing effectiveness across channels (email, paid media, site personalization, etc.).
- Build and maintain dashboards and reporting tools using GCP-native solutions.
- Collaborate with data engineering, marketing, and product teams to translate business needs into technical requirements.
- Serve as a Subject Matter Expert (SME) in data analytics, mentoring junior analysts and driving best practices in data governance and storytelling.
- Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or related field.
- 12+ years of experience in data analytics, with at least 2 years in a lead or SME role.
- Strong expertise in GCP (BigQuery, Cloud Composer, Dataflow, Looker).
- Hands-on experience with Amperity , Acxiom , or similar customer data platforms.
- Proficiency in SQL , Python , and modular code development for analytics workflows.
- Deep understanding of CRM data structures, personalization logic, and marketing measurement techniques.
Ability to communicate complex data insights to non-technical stakeholders.
Vacancy posted 3 days ago
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