Content Marketing Manager
Cisco
Content Marketing Manager
As a Content Marketing Manager, you will be an essential component of bringing Splunk's story to life for our core IT, engineering, and cybersecurity audiences. You will work cross-functionally and collaboratively with partners to learn about our products and value propositions, translate internal messaging into compelling stories, and develop business-critical assets to strengthen our demand generation campaigns.
Your Impact
Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
Partner closely with stakeholders in Product Marketing to understand the intersection of our audience's needs and product benefits for different personas
Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process
Track the performance of assets you create, reporting on trends and insights
Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative
Minimum Qualifications
Bachelors + 5 years of related experience, or Masters + 3 years of related experience in journalism, content marketing or similar writing-forward roles
Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends
Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics
Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines, multitask, and be detail-oriented on a variety of projects
Demonstrated experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs
Experience leveraging AI tools as a complement to the content creation process
Preferred Qualifications
Experience writing about cybersecurity, observability/monitoring and data preferred
Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
Experience creating conversion copy for campaign landing pages
Experience working with creative teams to bring the written word to life
History of and passion for improving cross-team processes
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