Social Media Specialist

Job Description

Job Description

The Opportunity

This is a high-impact role for a social media strategist who thrives on proving ROI and changing minds. You'll take underutilized social media accounts for independent medical practices and transform them into measurable patient acquisition and retention engines—while educating healthcare providers who may not yet understand social media's business value.

As Treatspace's Social Media Specialist, you'll own the strategy, execution, and optimization of social media initiatives for 15-20 healthcare clients. This isn't about vanity metrics, it's about driving real business outcomes: more patient appointments, stronger online reputations, and practices that understand why their digital presence matters. This includes leveraging both organic and paid social media strategies to maximize reach, engagement, and conversion opportunities.

This role is ideal for a strategic, performance-driven social media professional with 3–5+ years of proven experience growing accounts and delivering measurable results for business customers.

About Treatspace

Our PracticeBeat product line at Treatspace serves approximately 200 independent medical practices nationwide with digital marketing solutions, custom websites, and cloud-based software that solve real patient access and acquisition challenges. Our 20-person team combines healthcare expertise with digital marketing innovation to help independent practices compete and thrive. 

We're at an exciting growth stage—profitable, scaling thoughtfully, and looking for strategic players who want meaningful ownership in a collaborative, high-performing environment

What You’ll Be Doing 

This is a position requiring both strategic thinking and hands-on execution. You'll manage the complete social media lifecycle for multiple healthcare clients while serving as a trusted advisor and subject matter expert.

Key Responsibilities

• Strategic Ownership
  • Own and execute social media strategies for a number of healthcare client accounts aligned with customer goals and Treatspace business objectives including recommendations for paid social media campaigns where appropriate
  • Serve as the primary strategist for VIP and high-complexity clients
  • Define success metrics and build performance dashboards that translate social media activity into business outcomes, including paid media performance and ROI
• Content Execution & Optimization
  • Design and manage advanced editorial calendars across multiple platforms per client
  • Create, edit, and publish daily content (text, images, video) that drives engagement and patient trust
  • Set up, optimize, and maintain social media profiles to maximize reach, visibility, and performance
  • Collaborate on or execute paid social media campaigns (e.g., boosted posts, lead generation, appointment-driven campaigns) to support patient acquisition goals
• Client Leadership & Education
  • Transform skeptical healthcare providers into social media advocates through data-driven storytelling
  • Deliver performance reports with clear business insights and actionable recommendations, including guidance on when and how paid social can accelerate results
  • Proactively identify growth opportunities and present strategic expansion recommendations 
• Platform & Process Excellence
  • Stay ahead of platform changes and emerging channels; provide adoption recommendations
  • Contribute to internal process improvements and best practice development
  • Mentor team members through example-setting and knowledge sharing

Required Education & Experience

• Bachelor’s degree required (Marketing or related field preferred)
• 3–5+ years of professional social media marketing experience with demonstrated track record of driving measurable business outcomes
• Proven history of growing social media accounts and improving key performance metrics (engagement rates, follower growth, conversion metrics, reach/impressions)
• Experience managing social media for business customer with documented results and performance improvements
• Demonstrated success managing multiple customer accounts simultaneously while maintaining quality and performance standards
• Hands-on experience planning, executing, and optimizing paid social media campaigns on platforms such as Facebook and Instagram
• Strong portfolio showcasing content calendars, campaigns, and quantifiable results across platforms such as Facebook, Instagram, LinkedIn, and X
• Proficiency in graphic design tools such as Canva and/or Adobe Creative Suite
• Excellent written and verbal English communication skills
• Working knowledge of the U.S. healthcare system and healthcare marketing considerations

Additional Qualifications

• Experience building and executing data-driven social media strategies that directly contributed to customer acquisition, retention, or revenue growth
• Track record of transforming underperforming social media accounts into high-performing assets
• Experience working with SaaS, healthcare, or regulated industries
• Demonstrated ability to translate social media performance into clear business value and ROI for stakeholders
• Experience managing paid social budgets, audience targeting, creative testing, and performance optimization
• Proven ability to manage difficult or high-stakes client scenarios with confidence and professionalism while maintaining performance standards
• Strong analytical skills with experience using social media analytics tools to identify trends, optimize campaigns, and drive continuous improvement
• Strong organizational, multitasking, and prioritization skills with proven ability to meet deadlines and performance goals across multiple accounts
• Experience with Sprout Social or comparable social media management and analytics tools

What Makes Someone Successful at Treatspace

You'll thrive here if you:

• Have an entrepreneurial, persistent mindset with genuine curiosity and desire to continuously improve
• Can influence through expertise rather than authority—you lead by being the expert people trust
• Are comfortable with ambiguity and rapid change in a growing company
• Bring exceptional attention to detail, follow-through, and deadline management
• Possess strong research and discovery skills to uncover growth opportunities others might miss
• Think strategically and creatively about how to move healthcare audiences to engage and take action
• Can confidently present results and recommendations to practice owners and executive stakeholders
• Value collaboration and actively contribute to team success beyond your individual accounts

You might struggle here if you:

• Need extensive direction and hand-holding for every decision
• Prefer highly predictable, process-driven environments without variation
• Are uncomfortable with clients who need education or persuasion around digital marketing value