Chief Growth Officer

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Chief Growth Officer

Indirect 104 Bronson Street, Santa Cruz, CA, US

6 days ago Requisition ID: 1045

Salary: $200,000.00 Annually

Verve makes days! From Farmlevel to Streetlevel, our passionate and dedicated team members constantly strive to provide an authentic, superior coffee experience. Coffee is our craft, our ritual, our inspiration. Having built a recognized brand and a differentiated position in the specialty coffee industry, we are entering our next chapter: turning our foundation into a larger, highly durable, and profitable consumer business.

We are seeking a Chief Growth Officer (CGO) to answer one fundamental question: "How do we create the next engine of profitable consumer growth?"

This is not a traditional CMO role. You will not simply manage ad budgets or agency rosters. Instead, you oversee the brand marketing and creative teams, own the end-to-end system driving long-term enterprise value—connecting consumer behavior, product, pricing, distribution, ecommerce, retail, acquisition, retention, and unit economics into one integrated growth strategy.

Key Responsibilities

Define Verve’s Next Growth Engine: Develop and own a multi-year growth strategy that identifies high-impact opportunities to materially alter the company’s growth trajectory. Answer fundamental questions across customer acquisition, household penetration, DTC, retail/wholesale balance, channel distribution, new categories, and the trade-offs between acquisition, retention, and brand investment.

Own Profitable Consumer Growth: Establish the commercial and economic framework for growth. Maintain direct P&L accountability across revenue, gross/contribution margins, CAC, LTV, payback periods, new vs. repeat customer growth, retention, channel unit economics, promotional efficiency, and product/customer profitability to ensure every dollar of growth capital yields maximum return.

Build an Integrated Growth Engine: Lead the full consumer lifecycle—from awareness and acquisition to repeat purchase, loyalty, and advocacy. Unify customer data pipelines across all channels to build a single, comprehensive view of the consumer.

Reimagine the Role of DTC: Transform DTC from a transactional storefront into a strategic consumer intelligence engine. Focus on conversion optimization, subscription revenue, LTV, first-party data capture, product validation, and using direct customer insights to inform broader enterprise strategy.

Create an Integrated Omnichannel Strategy: Develop a cohesive consumer journey across DTC, retail, and wholesale channels. Align pricing, distribution, and availability across channels to capture incremental demand without cannibalizing existing streams or commoditizing the brand. Partner closely with Sales and Operations to operationalize distribution growth.

Protect and Increase Brand Equity: Manage the critical balance between Distribution × Availability × Price × Product × Brand Equity . Make deliberate choices regarding pricing, promotions, packaging, product architecture, retail experience, and scarcity to ensure rapid commercial expansion strengthens—rather than erode—Verve’s premium positioning.

Build New Growth Platforms: Identify, validate, and scale major new revenue streams beyond the existing core. Evaluate and execute on new consumer segments, consumption occasions, product categories, business models, strategic partnerships, geographic expansion, or novel routes to market.

Turn Consumer Data Into Business Strategy: Build advanced analytical capabilities to deeply understand cohort behavior, purchase drivers, churn, product-level acquisition/retention performance, and price sensitivity. Shift the company from historical reporting to predictive investment modeling.

Lead Innovation From Consumer Opportunity: Establish a disciplined innovation framework ( Consumer Need Market Opportunity Product Proposition Economics Test Scale ) in partnership with Product, Coffee, Retail, Operations, and Brand to solve real consumer needs and unlock incremental revenue.

Allocate Growth Capital: Direct strategic investment across brand, acquisition, retention, technology, retail, innovation, and customer experience. Exercise the authority to decisively scale high-performing initiatives and sunset underperforming ones.

Build and Lead the Growth Organization: Design, recruit, and lead a high-performing cross-functional team across Growth Marketing, Ecommerce, CRM/Lifecycle, Analytics, Consumer Insights, Brand, Creative, and Partnerships. Eliminate operational silos between brand, sales, marketing, and product.

Skills

Mastery of omnichannel growth mechanics, spanning DTC unit economics, subscription models, retail, and wholesale.

Deep financial and analytical capabilities, with proven experience in cohort modeling, capital allocation, and P&L optimization.

Ability to translate complex consumer data insights into actionable, high-ROI commercial strategies.

Executive presence and team leadership, functioning as a visionary leader who unifies cross-functional teams to execute fast, functional campaigns.

Premium brand sensibility, with the strategic ability to scale revenue without relying on aggressive discounting.

Strong fluency across modern tech ecosystems, including CRM, CDP, CMS, BI, ecommerce, and subscription management tools.

Deep operational capability to execute strategies directly without relying on a fully staffed team.

Qualifications

10+ years of progressive executive leadership experience in growth, strategy, ecommerce, CPG, retail, or specialty food & beverage.

Proven track record of scaling consumer businesses with direct accountability over revenue, bottom-line growth, and enterprise value.

Strategic mindset with a rigorous, data-driven approach to decision-making and cross-functional leadership.

Demonstrated ability to break down silos between marketing, product, creative, sales, and operations.

Strong marketing and brand intuition and high brand positioning

Physical Requirements

While performing the duties of this job, the employee is frequently required to sit and stand. The employee is occasionally required to handle tools or controls including but not limited to computer, laptop, phone, etc. Additionally, the employee may be required to reach with hands and arms; climb or balance; stoop, kneel, and crouch. The employee must occasionally lift, and/or move up to 10 pounds and occasionally lift, transport, and/or move up to 25 pounds. For remote work, employees must maintain a professional, quiet, and distraction-free workspace with reliable high-speed internet to ensure effective communication and productivity.

Benefits and Compensation

Available to all employees

Competitive Hourly wage

Employee Assistance Program (EAP) - Physical and mental health, financial and legal coaching available at no cost to the employee

Free coffee with every paycheck and 30% employee discount on all merchandise, whole bean, beverages, and food items

Continuing coffee education classes

Mentorship and positive work environment

After 60 days of employment

Healthcare Benefits (for full-time employees working over 30 hours per week) including medical, dental, vision and 401k

Holiday Pay after 90 days of employment.

Eight observed holidays per year

Compensation will be commensurate with experience and location.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. Job responsibilities can change according to the operational needs of the business. The order in which duties and responsibilities are listed is not significant.

Verve Coffee Roasters is committed to creating an accessible, supportive environment that recognizes and celebrates diversity as an integral component of building a trusted brand and a successful team. Candidates who can contribute to this mission are encouraged to apply and to identify their strengths in this area. Verve is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, and discharge will be based on competence, performance, and business needs. Verve does not discriminate based on applicable legally protected characteristics.