Manager, Media Strategy

Company Description Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at Job Description Mars United Commerce is seeking aManager, CommerceMediato support ourGrocery business, with aprimary focus on Krogerandsecondary support for Publix and The Home Depot. This role is responsible forRFP’ing,briefing, execution and management of managed service media. This role will alsobrief and partner with theself servicemedia team to partner on reviewing, optimizing and reporting on media executions. Location & Work Model Candidates mustresidewithin commutable distance to one of our offices inChicagoorCincinnatifor a hybrid work schedule. This role requires regularin-person engagement with client teams, with a minimum ofone day per week, increasing totwo days per weekin alignment with broader Publicis in-office expectations. These are minimum expectations and may increase based on business and client needs. Primary Responsibilities Kroger Retail Media Network (Primary Focus) Lead activation recommendations withinKroger’s managed service ecosystem, includingKroger Precision Marketing (KPM)and84.51. Apply strong working knowledge ofKroger Ad Platform (KAP), Prism, and CAAM. Own strategy and executional focus forTargeted Onsite Ads (TOAs)as a primary driver, with secondary emphasis onoffsite display and paid socialexecuted through Kroger-managed service platforms. Ensure campaign setup, targeting, creative specifications, pacing, and measurement are compliant with retailer requirements and optimized for performance. Cross-Retailer Support (Secondary Focus) Provide secondary retail media support acrossPublix(including experience viaThe Goodway Group) andThe Home Depot, includingOrange Apron Media. Apply cross-retailer learnings while accounting for differences in execution models, reporting, and media capabilities. RMN-First Activation & Complementary Third-Party Media Lead recommendations that prioritizeretailer-owned RMN capabilities, layering inrelevant third-party partnersonly when they strengthen the shopper or promotion-led strategy. Maintain familiarity with complementary partners that support shopper and promotion-led activation (e.g.,Ogury,Promopoint, RRD, Fetch, Hip2Save, Krazy Coupon Lady), while ensuring RMNs remain the foundation of all plans. RFP Leadership & Strategic POV Lead retailer and vendor RFP processes, developing inputs, evaluating proposals, and deliveringclear client POVs with supporting rationaleon how best to proceed. Manage annual vendor and retailer partnerships to ensure competitive rates, strong added value, and test-and-learn innovation opportunities. Budget Ownership, Measurement & Optimization Own detailed budget allocation, flighting, and governance across programs. Ensure all client-facing documentation is accurate and all savings and value-adds are clearly documented. Define KPIs and measurement frameworks aligned to RMN reporting, monitor in-market performance, identify optimizations, and deliver insights-driven performance readouts with clear recommendations. Cross-Functional Collaboration Partner closely with theRetail Consultancy teamandin-store media activation partnersto define the end-to-end shopper and consumer journey. Collaborate with creative, strategy, analytics, and client leadership teams to bring media thought starters, RMN solutions, and innovation ideas to life at retail. Note:Search activation is not a core responsibility for this role. Qualifications – Required Bachelor’s degree in marketing, advertising, communications, business, or a related field, or equivalent experience. 3-5 yearsof experience inretail media, shopper marketing, or consumer promotionswithin an agency or client-facing environment. Kroger retail media experience required, including familiarity withKroger Precision Marketing (KPM)and84.51; hands-on activation experience strongly preferred. Retail Media Network (RMN) experience is foundational, including managed service execution and retailer-specific workflows. Strong ability to deliver client-ready recommendations, with clear communication, strong POV development, and confident presentation skills. High attention to detail with strong quantitative skills and advanced proficiency inExcel/SheetsandPowerPoint/Slides. Qualifications – Preferred Experience withPublix retail media, particularly throughThe Goodway Group. Experience withThe Home Depot retail media, includingOrange Apron Media. Familiarity with third-party platforms that complement promotion-led retail media activation. Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Mars United Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines. Compensation Range: $90,000 - $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #J-18808-Ljbffr Unavailable