Brand Designer & Strategist

About ThinkingAI

ThinkingAI builds a self-hosted Agentic Engine that lets enterprises deploy autonomous AI agents inside their own infrastructure — agents that detect signals, decide, and execute 24/7 without manual intervention. We serve 1,500+ companies globally with a sovereignty-first architecture (on-prem, GDPR/CCPA-by-design, sub-second inference, 100+ vertical skills). We're now investing in brand as a core differentiator in the agentic AI category.

The Role

You will own ThinkingAI's brand from the ground up — visual identity, voice, and every external surface where the company shows up. This is a builder role: you'll define what the brand looks, feels, and sounds like, then execute the full spectrum of design work that brings it to life across marketing, sales, product marketing, and events. You will be the first dedicated brand hire and the design conscience of the company.

What You'll Do

• Brand strategy & identity. Define and document our brand platform: positioning expression, visual identity system (logo system, type, color, motion, illustration, iconography, photography direction), and verbal identity (voice, tone, messaging hierarchy). Build the brand book and component library that scales.
• Website. Own the design of thinkingai.io end-to-end — IA, page design, component system, landing pages for launches and verticals. Partner with engineering on implementation.
• Marketing & sales collateral. Design pitch decks, one-pagers, solution briefs, customer case studies, ABM assets, sales enablement materials, and executive-ready exec briefings.
• Content & campaigns. Art-direct and produce visuals for blog, social (LinkedIn-first), launch campaigns, webinars, and email. Build templates that let the team move fast without losing consistency.
• Events & physical brand. Design booth experiences, signage, swag, and on-site collateral for conferences (AI Engineer Summit, RSA, GTC, Mobile Growth Summit, etc.) and customer events.
• Product marketing surfaces. Partner with PMM on launch design — feature pages, demo assets, screenshots, diagrams that explain agentic concepts clearly to enterprise buyers.
• Vendor & contractor management. Scope and direct external illustrators, motion designers, photographers, and agencies when needed.

What We're Looking For

• 4–7 years of brand and visual design experience, ideally including time inside an AI, developer-tools, or B2B enterprise SaaS company.
• A portfolio that shows both  systems thinking (identity systems, design systems, scalable templates) and  craft (typography, layout, motion, the polish details).
• Strong opinions on how a technical, infrastructure-flavored AI brand should look and feel — and the taste to keep it out of the generic "blue gradient + abstract neural network" trap.
• Fluency across the stack: Figma (required), Adobe CC, basic motion (After Effects / Rive / Lottie), Webflow or Framer a plus.
• Comfort working closely with founders and engineers, translating abstract product concepts (agents, MCP, on-prem deployment) into clear, compelling visuals.
• Bonus: experience with technical illustration / architecture diagrams, motion design, or front-end (HTML/CSS) literacy.

Compensation

• Base salary: $165,000 – $195,000
• Performance bonus: 15% of base, tied to brand launch milestones and marketing OKRs 
• Total cash compensation: ~$190,000 – $224,000
• Benefits: Medical / dental / vision (100% employee premium), 401(k), 10 days PTO with ability to request more.