Digital Marketing Marketplace / Amazon Ad Strategist
LMG Staffing Solutions
Role Description
The Marketplace Account Strategist will be responsible for creating and helping maintain clients’ accounts and catalogs among eCommerce retailers including (but not limited to) Amazon and Walmart. This role will involve:
- Account creation
- Catalog creation & item optimization
- Submitting tickets
- Making pricing, shipping, & fulfillment recommendations based on client goals
- Maximizing non-advertised sales
Amazon: The candidate should have experience with:
- Both Seller and Vendor accounts
- Enrolling accounts in Brand Registry
- Creating and editing product catalogs
- Creating parent items via the platform or spreadsheet
- Merging items
- Comprehensive knowledge of FBA and FBM
- Experience with Vine & Early Reviewer Programs
- Submitting tickets
- Understanding of financials such as shipping, fees, costs, margins, etc.
- Experience with EDI (a plus)
Walmart: The candidate should have experience with:
- Setting up new items via either item360 or spreadsheet
- Knowledge of both supplier and seller accounts
Successful candidates will be passionate about eCommerce, teaching others, and enjoy juggling multiple clients.
Qualifications
- 3 years of account support experience either in-house or at an agency
- Bachelor’s Degree
Requirements
- Lead, maintain, and continuously optimize client accounts
- Demonstrate a deep understanding of clients’ goals and business objectives
- Create decks to report on campaign performance
- Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
- Provide internal and external reporting regarding the status of a project and how the client and company goals are being met
- Identify additional growth opportunities in other marketing channels
- Develop and implement strategies for maximizing non-advertised sales
- Extract insight from account data, identify relevant trends, and provide proactive recommendations to enhance and exceed overall client goals and objectives
- Review product sales in accordance with client goals
- Make recommendations regarding the best marketplace for clients to sell their brand
- Exhibit clear understanding of overall client messaging
- Stay up to date on and advise clients of the latest trends in Amazon, Walmart, and other eCommerce retailers
- Stay up to date with the client’s brick-and-mortar retail strategy
Benefits
- Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatherings
Company Description
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
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