Senior Marketing Analyst, Capital One Software (Remote)

Senior Marketing Analyst, Capital One Software (Remote)Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud.Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges.Core Job Responsibilities: What You'll DoAct as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.Develop and own the measurement framework for the customer journey for marketing campaigns — from initial brand awareness and lead generation to product trial and conversion.Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.Implement and manage early-stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles.Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth" to track campaign effectiveness.Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.Basic QualificationsBachelor's Degree or Military Experience.At least 5 years of experience in marketing analytics, business analysis, or data science.At least 2 years of experience in people management.At least 2 years of experience with data visualization tools (Tableau, Looker, or Power BI).At least 2 years of experience reporting in Salesforce CRM.Preferred Qualifications5+ years of experience in a B2B SaaS or enterprise technology.Master's Degree or MBA with a quantitative concentration (Statistics, Economics, or Business Analytics).Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business cases.Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Remote (Regardless of Location): $161,500 – $184,300 for Sr. Manager, Marketing.Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.J-18808-Ljbffr