Social Media Content Specialist [Remote]

Job Title: Social Media Content Specialist
Location: Remote (Must reside in Texas)
Employment Type: Part Time
Pay: Based on skills and experience
Classification: W2 Employee

Company Overview:
Harper Grayson Communications, founded in 2018 and based in The Woodlands, TX, is a digital marketing agency that proudly serves clients across the globe. While we started with a focus on social media, we have since expanded our service offerings, growing even through the challenges of the pandemic. We help our clients build strong digital presences through transparency, honesty, and high-quality work.

Job Description:
We are seeking a Social Media Content Specialist to join our team. This role is responsible for creating and executing social media content across multiple client accounts. The ideal candidate has a foundation in social media marketing, understands how to create engaging content for businesses, and is looking to continue developing their skills in content strategy, analytics, and client marketing.

This position focuses on content creation, trend adaptation, scheduling, and performance review. You will work closely with the Director of Social Media and collaborate with the broader team to ensure content is aligned with client goals, platform best practices, and overall marketing strategy.

Key Responsibilities:

• Create engaging and relevant social media content (graphics + captions) tailored to each client's brand and audience
• Execute content plans based on direction provided by the Director of Social Media
• Identify trends and adapt them in a way that makes sense for each client's business and audience
• Write clear, compelling, and strategic captions that drive engagement and action
• Design graphics using tools such as Canva or Adobe Creative Suite
• Submit content through internal proofing processes and implement feedback
• Schedule and publish posts across platforms including Instagram, Facebook, LinkedIn, and Google Business Profile
• Review content performance and identify opportunities for future content improvements
• Collaborate with the video team by providing context and direction for video content needs
• Assist with small administrative tasks related to social media, including content organization and light reporting support
• Support engagement efforts when needed by responding to comments and interacting with audiences

Qualifications:

• Must be a current resident of the state of Texas (while this position is remote, we are only hiring candidates located in Texas)
• Must be over the age of 18 with a stable internet connection
• Must have a working computer/laptop and phone
• Strong understanding of social media platforms for business use (Instagram, Facebook, LinkedIn, and Google Business Profile)
• Experience in copywriting and graphic design for social media
• Ability to take direction and translate strategy into execution
• Understanding of trends and how to adapt them to different industries and audiences
• Familiarity with reviewing social media performance metrics and identifying content opportunities
• Strong organizational and time management skills
• Ability to manage multiple clients and deadlines
• 1-3 years of experience in social media marketing or a related field preferred
• A portfolio of relevant work is required (social media posts, graphics, captions, campaigns, or client work)
• Degree in Marketing, Communications, Public Relations, or a related field preferred but not required

Key Traits for Success:

• Creative but business-minded
• Detail-oriented and organized
• Comfortable working in a fast-paced, collaborative environment
• Strong written communication skills
• Proactive and willing to learn
• Able to balance creativity with client goals
• Open to feedback and continuous improvement

Benefits:

• Flexible working conditions
• Remote work environment
• Opportunity for growth within a scaling agency
• Collaborative and supportive team culture

Equal Opportunity Disclosure

Harper Grayson Communications provides fair and equal employment opportunities to all employees and applicants for employment. We are an equal opportunity employer and do not discriminate based on age, color, religion, gender, sex, or disability status and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability or veteran status, genetics, sexual orientation, gender identity or expression, or any other characteristics protected by federal law.

Applicants must be able to understand and effectively communicate orally and in writing with all parties regarding work matters, which are generally conducted in English. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status, genetics, sexual orientation, gender identity or expression, or any other characteristics protected by federal law.