Product Manager

About the Role This position is responsible for managing the full product lifecycle of the rapidly growing, global Water Quality portfolio. Product lines in scope include the Badger Meter acquired brands of ATI and s::can. The Product Manager will play a central role in new product development, product planning, pricing, competitive analysis, and go-to-market execution — while collaborating closely with engineering, manufacturing, sales, supply chain, and marketing communications teams. Main Responsibilities Support Water Quality Portfolio Strategy: Contribute to the strategic direction of the water quality business, helping integrate ATI and s::can offerings into a competitive, cohesive portfolio. Develop short- and long-range business plans for assigned product lines consistent with market needs and corporate strategic priorities. Track portfolio performance and identify opportunities and gaps to support accelerated growth objectives. Own the New Product Development (NPD) Pipeline: Conduct market research, competitive analysis, and voice-of-customer (VOC) activities to identify future product needs. Develop marketing specifications and product requirements to guide engineering and development teams. Support business case development to justify investment and prioritize projects within the NPD pipeline. Manage Current Product Lines: Manage the lifecycle of existing products to ensure they remain competitive and aligned with customer expectations. Evaluate product performance, identify underperforming areas, and define actions to strengthen the portfolio. Guide product enhancements, updates, and lifecycle decisions in coordination with cross-functional teams. Product Lifecycle Management (PLM): Collaborate with Sales and Pricing Analysis teams to develop market-based pricing policies aligned with gross margin objectives. Support margin improvement plans where necessary and maintain awareness of customer demand trends. Assist in managing product improvements, change approvals, and product obsolescence in alignment with business plans via the Engineering Request process. Support Marketing Strategy for the Portfolio: Partner with MarCom to assist in developing and executing marketing strategies that drive awareness, interest, and adoption. Support the development of promotional materials, trade show participation, product literature, training content, and distribution plans. Ensure marketing efforts align with product strategy and business growth objectives. Represent the Company in the Market: Attend key industry trade shows, conferences, and technical exhibits to stay connected to market trends, competitive technology, and customer needs. Present papers or seminars as appropriate to promote products and build market presence. Serve as an Internal Resource: Provide product training and technical guidance to sales, support, and cross-functional partners. Ensure teams are equipped with the knowledge and tools needed to effectively position and support the product line. What It Takes to Succeed This role requires a blend of strategic thinking, technical fluency, and strong interpersonal skills. Successful candidates typically demonstrate: Strong project management — able to coordinate cross-functional teams and move initiatives forward. Customer-facing confidence — skilled at building relationships and understanding customer needs. Analytical mindset — comfortable with data-driven decision-making, competitive evaluation, and market analysis. Business acumen — understands pricing, margin dynamics, and portfolio performance. Collaboration — works effectively across teams to achieve shared objectives. Ability to execute — willingness to operate hands-on and directly contribute to deliverables. Required Qualifications Bachelor's degree in Engineering, Marketing, Business or a related field. 3+ years of product management experience in a technical, hardware-oriented field. Demonstrated familiarity with hardware product development and product lifecycle management. Preferred Qualifications Background in water treatment, measurement, or distribution segments. Experience in water quality, analytical instrumentation, or adjacent water technology markets. Travel 25% travel required. Core Competencies Work Standards: Sets high performance expectations for self; assumes accountability for completing assignments. Initiative: Takes prompt, proactive action to achieve results. Communication: Conveys information clearly and concisely; listens actively to others. Collaboration: Works effectively across teams to achieve shared goals. Competitive Competitive Total Rewards at Badger Meter Competitive Pay, Annual Bonus, Eligible for Annual Pay Increases. Comprehensive Health, Vision, and Dental Coverage. 15 days Paid Time Off + 11 Paid Holidays. Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost! Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more. Educational Assistance – Tuition Reimbursement up to $5,250. Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage. Health Savings Account (HSA) & Flexible Spending Account (FSA) options. Equal Opportunity/Affirmative Action Badger Meter is an Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship. Privacy Statement The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here. #J-18808-Ljbffr