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Marketing & Business Development Manager - Healthcare

$130k

Goodwin Recruiting

Marketing & Business Development Manager Healthcare

Join a nationally respected professional services organization with a strong healthcare-focused practice and a collaborative, high-performing culture. This is an opportunity for a polished and strategic marketing/business development professional to partner directly with senior leadership in driving growth initiatives, client engagement, and market visibility.

Marketing & Business Development Manager Benefits and Compensation:
  • Base salary up to $130K
  • Annual manager bonus opportunity
  • Annual cell phone/home office stipend
  • Signing/relocation bonus
  • Comprehensive healthcare coverage
  • Strong maternity/paternity leave
  • Hybrid schedule flexibility (typically remote Mondays/Fridays)
  • Collaborative, polished, and growth-oriented culture
  • Strong long-term career growth potential within leadership track
Marketing & Business Development Manager Requirements & Qualifications
  • Bachelors degree required
  • 7+ years of marketing and/or business development experience
  • Prior law firm or professional services experience strongly preferred
  • Experience supporting high-level practice groups, partners, or executive leadership teams
  • Strong experience with pitches, RFPs, client presentations, and proposal development
  • Experience managing rankings, awards submissions, league tables, and directory submissions
  • Advanced project management skills with the ability to manage multiple high-priority initiatives simultaneously
  • Strong executive presence with polished communication and presentation skills
  • Highly detail-oriented with excellent written communication skills
  • Stable career progression with solid tenure in prior positions
  • Comfortable working in a conservative, client-facing professional environment
  • Ability to work in-office on a hybrid schedule in Nashville, Chicago, or DC markets
Day-to-Day Responsibilities:
  • Partner directly with practice leadership and the Managing Director on strategic growth initiatives
  • Lead competitive intelligence research and synthesize actionable market insights
  • Manage experience databases and oversee league table/ranking submissions
  • Drive business development strategy and support targeted client growth opportunities
  • Develop and oversee pitches, credentials decks, and client-facing materials
  • Track pipeline activity, ROI metrics, and business development analytics
  • Coordinate seminars, sponsorships, conferences, and client engagement events
  • Execute thought leadership initiatives across social media, digital marketing, and web channels
  • Manage attorney bios, practice group website content, and experience highlights
  • Build and maintain targeted marketing lists and outreach campaigns
  • Assist with KPI reporting, dashboards, and strategic analysis for leadership
  • Supervise and mentor a Practice Coordinator
Marketing & Business Development Manager Preferred Background & Skills
  • Experience within healthcare-focused legal, consulting, or professional services environments
  • Familiarity with CRM systems, sales pipeline tools, and experience management databases
  • Experience working with attorneys, consultants, or senior-level stakeholders in matrix organizations
  • Strong understanding of law firm marketing and business development operations
  • Experience supporting corporate, transactional, or healthcare-related practice areas
  • Knowledge of market research and competitive intelligence platforms
  • Southern hospitality communication style with strong emotional intelligence
  • Flexible and adaptable personality suited for a fast-paced, evolving environment
Vacancy posted 6 hours ago
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