Remote Senior Manager, Digital & Automation Marketing

• Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X.
• Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback. 
• Market Intelligence: Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.
• Infrastructure: Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption.

• KPI Tracking: Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation.
• Strategic Reporting: Build dashboards that translate data into clear insights for leadership and internal teams.
• Testing & Refinement: Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI.
• Annual Planning: Advise on setting yearly KPIs, review performance from previous years, and share key learnings to inform long-term strategic planning.

• Workflow Automation: Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack.
• Prompt Engineering: Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability.
• Innovation: Stay ahead of emerging AI tools that strengthen campaign execution and analytics.

• Cross-Functional Partnership: Partner with the extended marketing team (content, product, partner) as well as Product and Sales to drive maximum engagement with our customers. 
• Vendor Management: Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution. 

• ICP-driven dashboards in place for all priority campaigns.
• Two to three significant campaigns launched and optimized with measurable ROI and audience insights.
• Digital campaigns and workflows running consistently and effectively, with seamless CRM integration driving engagement and conversion.
• A clear link between performance metrics, Helix’s core value proposition, and ICP engagement.

• Experience: 4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization.
• CRM Expertise: Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred.
• Analytical Mindset: Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations.
• Technical Stack: Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers.
• AI Proficiency: Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations. 
• Continuous Optimizer: A proactive, self-starting mindset with a relentless focus on ‘what’s next’; someone who doesn’t just manage existing workflows but actively seeks to disrupt and improve them through automation and AI-driven experimentation.

1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer 
Expected Pay For This Role:There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity 

• Expected Helix Base: $144,000-$190,000
• Expected Helix Discretionary Annual Bonus: 15% of your annual salary
• Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.

Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:

• Comprehensive Health Insurance with Date of Hire eligibility 
  • Above average employer paid premium coverage 
• 12 weeks Helix Paid Parental Leave option 
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
• Comprehensive Well-Being Benefits 
• Flexible PTO
• Remote options for many roles and a home office stipend 

What To Expect During Your First 90 days:

• First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You’ll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.
• Day 30 – 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities. 
• Day 60 – 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.