Digital Marketing Specialist - Account Manager

Marketing Account Management Team PositionWebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.The Qualifications: Who You AreEducation:A Bachelor's Degree: All majors welcome!GPA: 3.4 or aboveRelated Experience and Skills:Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing roleGeneral knowledge of SEOOutstanding customer service skillsStrong verbal and written communication skillsPresentation skillsExperience at a marketing/advertising agency (a bonus!)Tools/Technical Skills:Excel/Google SuiteGeneral knowledge of Google Ads and AnalyticsGeneral knowledge of HTMLQualities and Traits:You're interested in the web, and like keeping up with new technologyYou're professional, dependable, and self-motivatedYou take pride in your work and always strive for high-quality resultsYou work with urgency and enjoy getting things doneYou're proactive when it comes to solving problemsYou're a lifelong learner, and are always looking to stretch and grow your skillsYou love thinking both creatively and analytically, and love using data to make decisionsIf this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 100% better - after all, you would be surrounded by the #BestCoworkersinPA!The Job Responsibilities: What You'll DoClient Relationship Management:Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing successBuild long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rateMarketing Campaign Strategy & Execution:Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectivesManage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targetsOptimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified trafficDirect the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-datePerformance Analysis & Reporting:Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimizationInterpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findingsCalculate ROI, and prepare and present regular reports that translate findings into actionable recommendationsMarketing Research & Testing:Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-makingSpearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experienceThe Benefits: What You'll GetComprehensive, On-the-Job Training and Career Development:Initial training to learn foundational hard skills over the first few months on the jobOngoing advanced training sessions from industry experts as you progress further in your roleRegular team Lunch-and-Learns in our on-site training amenitiesCareer Growth and Upward Progression Paths:All our roles include a built-in, upward promotional path within WebFXMerit-based promotions are abundant for new team members who meet or exceed performance metricsRegular 1-on-1 check-ins with a manager to support career growthPotential promotional path for Digital Marketing Specialist - Account Manager:Digital Marketing AnalystDigital Marketing ConsultantLead Internet Marketing ConsultantSr. Internet Marketing ConsultantIn-Person Experience Alongside Our Team of Industry Experts:This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.Compensation:Negotiable