WGL - Manager, Marketing

Job DescriptionPosition SummaryThe Manager, Marketing leads the strategic execution of integrated marketing initiatives that support utility growth, customer experience, regulatory, and many other business priorities. This role translates organizational, departmental, and team strategies into coordinated marketing plans and programs that drive customer action, participation, and measurable business outcomes.Reporting to the Director, Customer Experience, the Manager ensures marketing efforts are customer-centered, data-informed, and operationally disciplined. Success requires strong leadership, cross-functional collaboration, agency management, and the ability to consistently deliver results aligned with established organizational priorities.What You'll DoExecute marketing strategies and priorities established by leadership, translating organizational objectives into integrated marketing plans, campaigns, and measurable business outcomes.Manage marketing intake, prioritization, and resource allocation across competing initiatives to ensure work aligns with business priorities, customer needs, and organizational goals.Lead cross-functional planning and execution with partners across Customer Experience, Customer Service, Sales, Energy Efficiency, Regulatory, Communications, Operations, Digital, and other business functions to drive coordinated outcomes.Develop and execute integrated, multi-channel marketing campaigns that drive participation, acquisition, engagement, retention, and other defined business objectives.Incorporate customer insights, Voice of the Customer feedback, behavioral data, and market intelligence into marketing plans, messaging, and campaign execution.Ensure all customer-facing communications translate complex business, operational, regulatory, or technical information into clear, customer-centered messaging that reflects customer needs, motivations, and desired outcomes.Review, coach, and provide feedback to team members on customer-centered communication principles to ensure marketing materials, campaigns, and customer communications are written from the customer's perspective and aligned with customer expectations.Establish and maintain marketing processes, workflows, campaign planning standards, and marketing brief requirements that improve consistency, accountability, scalability, and execution quality across the team.Lead agency and vendor relationships with a strong performance-management mindset, holding partners accountable for deliverables, challenging recommendations when appropriate, negotiating for better outcomes, and ensuring transparency, quality, and value from external investments.Monitor campaign performance, customer response, and marketing effectiveness, using data and insights to optimize execution and improve results.Develop senior leadership and executive-ready reporting and recommendations that clearly connect marketing activities to business outcomes, opportunities, risks, and performance trends.Lead, coach, and develop team members through clear expectations, performance management, accountability, and ongoing professional development.Who You AreA strategic executor who turns organizational priorities into coordinated marketing programs and measurable business results.A strong people leader who develops talent, establishes accountability, and creates high-performing teams.Customer-focused and skilled at viewing communications through the customer's lens rather than internal processes.An influential cross-functional partner who builds alignment and drives progress without direct authority.Data-driven and decisive, able to translate insights into actions and business recommendations.A clear communicator who simplifies complex information for customers, stakeholders, and leadership audiences.Agile and adaptable, able to quickly adjust priorities, navigate ambiguity, and respond to evolving business needs while maintaining focus on outcomes and execution.Organized and disciplined, able to manage multiple initiatives simultaneously without sacrificing quality, accountability, or results.Comfortable operating in regulated, complex, and evolving business environments.Proactive and solutions-oriented, continuously seeking opportunities to improve performance, processes, and outcomes.Experience & Skills You'll HaveExperience developing and executing integrated, multi-channel marketing campaigns.Strong understanding of marketing performance measurement, analytics, optimization, and attribution.Ability to connect marketing activity to business outcomes such as participation, acquisition, engagement, conversion, and retention.Experience translating customer insights and Voice of the Customer feedback into effective marketing strategies and communications.Demonstrated ability to translate complex business, operational, regulatory, or technical concepts into clear, customer-centered messaging.Experience managing agencies and vendors with accountability for performance, budget stewardship, deliverable quality, and business results.Demonstrated success operating within cross-functional, matrixed organizations.Strong project management, prioritization, and organizational skills.Experience translating complex data into actionable insights and executive-level reporting.Strong written, verbal, presentation, and stakeholder-management skills.Knowledge of regulatory, compliance-driven, or highly governed marketing environments.Required Qualifications You'll BringBachelor's degree in Marketing, Communications, Business, or a related field.7+ years of progressive marketing experience, including responsibility for campaign execution, performance management, and business results.3+ years of formal direct people management experience as the designated direct supervisor of employees, with accountability for performance management, coaching, employee development, and performance reviews, including active direct people management of at least two direct reports within the past 6 months.Demonstrated ability to balance confidence with curiosity, remaining open to feedback, alternative viewpoints, and new information while maintaining accountability for decisions and outcomes.Proven experience leading integrated marketing campaigns across multiple channels.Demonstrated ability to analyze marketing performance and translate findings into business decisions and recommendations.Experience managing agencies and vendors with accountability for performance, deliverables, budgets, and results.Experience presenting marketing plans, performance, and recommendations to senior and executive leadership.Strong project management experience managing multiple priorities simultaneously.Ability to work effectively across complex, cross-functional organizational environments.Preferred Qualifications Experience within the utility, energy, regulated services industries.Experience developing customer communications that balance customer needs, business objectives, and regulatory requirements.Familiarity with customer experience, Voice of the Customer, customer engagement, or customer lifecycle marketing practices.Experience supporting marketing initiatives that require coordination across multiple business units and stakeholder groups.Experience working in environments with legal, compliance, regulatory, or public policy considerations.Advanced experience using marketing analytics platforms, CRM systems, customer data platforms, or performance dashboards.We offer a competitive salary range of $123,800 to $180,125 per year, commensurate with experience, education, and skills. In addition, we provide a comprehensive benefits package including health insurance, retirement plans, and paid time off.The Company values diversity in its workforce and encourages United States military veterans and service members who meet the qualifications to apply Why work at AltaGas?AltaGas is a North American energy infrastructure company with a focus on owning and operating assets that provides affordable energy to our customers. AltaGas assets include Washington Gas/WGL, SEMCO, and Petrogas. Our talented team, nearly 3,000 strong, leverages the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions – from the well sites of upstream producers to the doorsteps of homes and businesses to new markets around the world.We deliver affordable natural gas to approximately 1.7 million customers’ homes and businesses through regulated natural gas distribution utilities across four jurisdictions in the United States and two regulated natural gas storage utilities in the United States. Learn more about our team, vision, and strategy.To learn more about our mission: #LI-JH1For Canadian hires: AltaGas hires personnel on the basis of job-related qualifications. All qualified applicants will receive consideration without regard to a person's ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences, marital status, family status or disability or any other characteristic protected by applicable law.For U.S. hires: WGL/SEMCO/AltaGas offers a total rewards package that includes competitive pay, incentive bonus plans, holiday pay, 401K matching and a wide array of benefits. These benefits including medical, dental and vision coverage are designed to help you and your family stay healthy. We also have paid time off (PTO) to balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role.U.S. affiliates of AltaGas are committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, ethnicity, religion, gender, age, national origin, marital status, sexual orientation, gender identity, family responsibilities, matriculation, physical or mental disabilities, political affiliation, genetic information, status as a protected veteran or any other characteristic protected by federal, state, or local law.SummaryLocation: Springfield, VAType: Full time