VP, PBR Teams Service

Who We Are PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in over 200 events annually across the televised PBR Unleash the Beast tour (UTB), the PBR Pendleton Whisky Velocity Tour (PWVT), the PBR Touring Pro Division (TPD), and international circuits in Australia, Brazil and Canada. TKO Group Holdings, Inc. (NASDAQ: TKO) is the parent company, a premium sports and entertainment group that also owns UFC, WWE and other global properties. PBR’s mission is to promote safe, high‑quality bull riding while advancing fan engagement, marketing and revenue across all levels of the sport. The Role and What You’ll Do VP, PBR Teams Service will define and lead the organization’s strategy for supporting PBR Teams. Embedded within the central Marketing organization, you will set the vision, operating model and service framework that enable our Teams to grow fan bases, deepen local engagement and drive revenue while staying aligned with league‑wide strategy. Responsibilities Define and lead the overall PBR Teams Service strategy, articulating how the league supports Team organizations to drive market success. Design and implement a scalable Teams Service operating model, including engagement structure, service offerings and prioritization frameworks. Establish clear roles and boundaries between league strategy, enablement and Team‑level execution to ensure alignment and efficiency. Lead the development of league‑wide fan development strategies designed to grow the PBR Teams fan base at the local level. Create scalable frameworks for fan acquisition, engagement and retention that Teams can adapt to their markets. Identify opportunities to expand reach into new audiences while strengthening connection with core fans. Champion a fan‑first mindset, ensuring all Team‑facing strategies are grounded in audience insights and behaviours. Translate league marketing and brand strategies into actionable toolkits, playbooks and frameworks for Team adoption. Build systems for knowledge‑sharing across Teams, including regular forums, workshops and collaborative planning sessions. Define key metrics and success indicators for Team performance and market health, including fan growth, engagement and revenue‑related outcomes. Provide strategic guidance to Teams based on performance data, insights and benchmarking across markets. Continuously refine Teams Service strategies based on data, feedback and evolving market dynamics. Collaborate with Brand & Marketing, Live Events, Ticketing, Corporate Partnerships, Media and Operations to ensure Teams can effectively leverage league resources. Act as a connector across functions, simplifying access and ensuring Teams can navigate league resources effectively. Build and lead a high‑performing Teams Service and Fan Development team with a strong strategic and service‑oriented mindset. Establish a culture of partnership, accountability and continuous improvement in how the league supports Teams. Provide clear direction, prioritization and development opportunities to ensure team effectiveness and growth. Additional duties as assigned. Qualifications Bachelor’s degree in Marketing, Business, Communications or a related field (or equivalent professional experience). 10+ years of progressive experience in sports, leagues/teams, live entertainment or franchise‑style businesses, with a strong focus on team/partner service or operations. 5+ years of leadership experience building and leading high‑performing teams. Experience supporting multiple teams, markets or franchise partners through strategy, consulting or enablement functions. Strong ability to define strategy and translate it into scalable frameworks and operating models. Deep understanding of fan development, local market dynamics and sports or live event ecosystems. Strong relationship‑building skills with the ability to influence and partner with team executives and stakeholders. Data‑informed mindset with the ability to use insights to guide recommendations and strategy. Excellent communication and executive presence; able to align and influence without direct authority. Ability to operate as both a strategic thinker and a builder in a fast‑paced, evolving environment. Passion for sports, community and fan engagement, with appreciation for the heritage of western culture. TKO EEO Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. #J-18808-Ljbffr World Wrestling Entertainment, Inc.