Marketing Lead

Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3. Your mission Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year. As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth. Your First90 Days Days 1–30: Understand & Shape Marketing Foundations Deep dive into current marketing efforts: channels, funnel, content, and inbound sources Audit positioning, messaging, and ICP hypotheses across key segments Identify gaps in tracking, attribution, and overall marketing visibility Define initial 90-day priorities aligned with business goals Outline team structure, ownership, and key capability gaps Days 31–60: Build & Launch Core Marketing Engine Turn initial insights into a structured marketing plan with clear priorities and focus areas Refine positioning and develop segment‑specific messaging across key audiences Implement baseline tracking, reporting, and visibility into funnel and performance Establish team structure, ownership, and start hiring for critical gaps if needed Launch content engine and first high‑priority content initiatives Run initial inbound experiments and improve conversion and lead quality logic Start adapting messaging and testing approaches across priority markets Days 61–90: Validate, Optimize & Scale What Works Transition from initial execution to a focused growth system with clear priorities and trade‑offs Validate which channels, messages, and formats drive the strongest results and double down accordingly Refine positioning and conversion messaging based on real market feedback Ensure reporting supports decision‑making and gives clear visibility into performance and efficiency Stabilize team structure, ownership, and execution rhythm Scale content and owned media into a consistent, high‑impact engine Demonstrate early traction in inbound quality, conversion, and marketing‑driven pipeline Identify priority markets and define where to focus vs stay lightweight Requirements 5+ years in marketing, with 2+ years in management roles like Marketing lead, Head of marketing etc Proven experience building a marketing function in fast‑paced environments Strong content and inbound background: you have driven growth through content, PR, events, and collaborations, not primarily through paid channels Experience running marketing across international markets with adapted strategy per region Hands‑on track record: you can name campaigns, funnels, and systems you personally built and launched Involvement in product marketing — positioning, GTM, use case development, or ICP work Deep understanding of how B2B inbound channels connect to pipeline and revenue Commercially minded: you think in leads, pipeline, and revenue — not just traffic and impressions Experienced in working with startups, SaaS, tech, consulting, or professional services environments Build owned media products — event formats, shows, video series, or branded programs Build and own the analytics infrastructure across all marketing activities Active user of AI tools in marketing workflows and can build them into team processes Duties & Responsibilities Build and manage the marketing team (content, SMM, PR, partnerships) Hands‑on execution of marketing activities Develop and execute content and inbound marketing strategy Own channels: content, PR, email, events marketing, partnerships, KOLs, website inbound Contribute to product marketing: positioning, packaging, ICP Adapt strategies across different markets, GTM Build and own the analytics infrastructure Implement the CRM system for marketing from scratch Drive AI automation across marketing workflows More about Daos Hub Cutting-Edge Infrastructure: Smart offices, customizable workspaces, and high‑speed connectivity to power your progress. Curated Events: Over 60 industry gatherings—pitch sessions, hackathons, and masterclasses to push your growth. Community Engagement: A network of ambitious, like‑minded professionals to spark collaboration and innovation. Lifestyle Integration: Wellness programs, social gatherings, and cultural experiences to keep you inspired and balanced. Ready to Make an Impact? If you're passionate about supporting visionaries and ready to grow with a fast‑moving team, we’d love to hear from you. Apply now and be part of shaping the future with Daos Hub. #J-18808-Ljbffr