Director of Media and Public Relations

Title: Director of Media and Public Relations

State Role Title: PR & Mktg Mgr II

Hiring Range: $90,000

Pay Band: 6

Agency: Virginia Museum of Fine Arts

Location: MAIN MUSEUM

Agency Website:

Recruitment Type: General Public - G

About Virginia Museum of Fine Arts:

The Virginia Museum of Fine Arts in Richmond is one of the largest comprehensive art museums in the United States. VMFA's growing encyclopedic collection houses more than 50,000 works of art spanning 6,000 years of world history.

Our holdings include the largest public collection of Fabergé outside of Russia, the finest collection of Art Nouveau outside of Paris and one of the nation's finest collections of American art. VMFA is also home to important collections of Chinese art, English silver, French Impressionism, Postimpressionism, British sporting art, and modern and contemporary art, as well as renowned South Asian, Himalayan, and African art.

Recently named the 11th-best art museum in the United States by The Washington Post, VMFA is the only US art museum open 365 days a year with free general admission.

VMFA is a state-supported, privately endowed educational institution created for the benefit of the citizens of the Commonwealth of Virginia. Its purpose is to collect, preserve, exhibit, and interpret art, to encourage the study of the arts, and thus to enrich the lives of all.

General Information:

We are currently seeking applications for an individual to join our Communications and Marketing Division as the Director of Media and Public Relations.

The Director of Media and Public Relations will be responsible for media strategy and execution to include working with the Chief Communications Officer/Deputy Director for Communications on developing and implementing annual PR plans and other initiatives to raise the brand, visitation of programs, audience diversification, revenue generating goals, and the quality and quantity of media coverage.

The position will identify, plan and coordinate targeted communications to local, regional, national and international media; write and manage the production of press releases and other public announcements; generate and identify stories and initiate contact for story placement and other publicity elements; collect content for press releases, blog posts, media pitches, and other uses; oversee the process for calendar listings and other publicity related placements; coordinate appropriate staff responses to media inquiries; organize media site visits and manage arrangements for interviews with staff as well as media coverage of events.

The Director of Media and Public Relations will also work with the CCO/Deputy Director to handle sensitive or controversial issues; prepare talking points, presentations and other supporting material as needed by the CCO/Deputy Director, the Director of the Museum, and/or other senior leadership; provide media training to management and staff as needed so they have the skills and confidence to deliver appropriate messages; analyze and regularly report on the effectiveness of communication efforts; develop and maintain strategic relationships with media throughout the state, nationally and internationally; develop and maintain media contact lists; and respond to requests from external media.

The Director of Media and Public Relations will also plan and write internal communications for key museum initiatives as needed.

This position may be eligible for hybrid telework opportunities; availability, hours, and duration will be in accordance with the Commonwealth's Teleworking policy on a case-by-case basis.

Minimum Qualifications :

• Considerable knowledge of the principles of public relations, publicity, electronic and print media, and advertising; of local, state, and national media contacts; and of the programs and activities of the museum.
• Considerable skill in the use of technology, media management and reporting applications, project management applications, image editing tools, website CMS applications, social media and other media platforms, including Facebook, Instagram, X, and YouTube, and the ability to incorporate new media as appropriate.
• Demonstrated ability to communicate effectively orally and in writing; to plan, develop, implement, and evaluate media relations and advertising programs; to develop creative concepts for the promotion of exhibitions, programs, and events; to develop audio and video materials; to establish and maintain effective working relationships with a wide range of media representatives; and to maintain a high level of productivity while working under tight deadlines.
• Demonstrated ability to negotiate effective media partnerships that generate quantifiable dollar and/or coverage benefits for the museum.

Additional Considerations:

• Experience in non-profit public relations and/or journalism, preferably in the arts.
• Demonstrated skill in written and verbal communication, media relations, and content development.
• Background in journalism or communications practices (including reporting, editing, storytelling, or public-facing messaging).

Benefits:

The Commonwealth of Virginia offers a comprehensive total compensation package that includes health benefits, paid leave, and flexible work schedules. The following benefits are available to classified employees:
• Vacation and Other Leave
• 12 Paid Holidays
• Health Benefits
• Sickness and Disability Program
• Deferred Compensation with Cash Match
• Group, Optional Life, and Long-term Care Insurance
• Employee Assistance Program
• Wellness Program
• Retirement Plans
• State Employee Resources

Additional information relating to the benefits available to eligible state employees can be found online at:


Special Instructions:

You will be provided with confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to "Your Application" in your account to check the status of your application for this position.

All applicants must submit an online application. This position will close at 11:55 pm on the designated closing date listed at the top of this posting on Jobs.Virginia.gov.

Please provide three professional references, including their full name, phone number, and email address. References should be able to speak to your qualifications for the position and may be included in your resume or cover letter or attached separately in the portal's "other" field.

VMFA is a Virginia Values Veterans (V3) Certified Employer. Diverse and inclusive hiring practices are at the heart of what we do at the Virginia Museum of Fine Arts.

Contact Information

Name: HR Services

Phone: For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via phone.

Email: View email address on click.appcast.io for recruitment related questions.

Emailed applications, resumes, or cover letters will not be accepted. For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account.


Conditions of Employment:

Employment is contingent upon the successful completion of a criminal background check.

The successful candidate must complete the Statement of Economic Interest upon hire and the Conflict of Interest statement within 30 days of employment.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. Virginia Museum of Fine Arts uses the E-Verify system to confirm identity and work authorization.

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at View phone number on click.appcast.io.

Note : Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer