Director of Marketing

Director of Marketing

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Director of Marketing serves as a vital partner, leading the overarching messaging strategy across all mediums (owned and paid) for the HE&R portfolio, with Hersheypark as the primary driver, along with the Resort properties. This role specifically leads the Marketing Management arm; acting as the ultimate strategic filter and hub that provides messaging direction, timing, and cadence to partner marketing disciplines. The Director will shape go-to-market marketing campaigns, ensure messaging hits business objectives, drive cross-functional collaboration, and push the team toward excellence to achieve overarching revenue and demand targets.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Functions:

• Lead the Marketing Management team, empowering them to act as the hub of the department by defining messaging direction, timing, cadence, and critical details for partner teams.
• Lead the go-to-market messaging strategy across our diverse portfolio of brands, leveraging a deep understanding of business metrics to hit established KPIs, demand, and sales targets.
• Guide the Marketing Management team in balancing immediate, real-time execution with proactive planning, ensuring strategies are continually adapted and paced out.
• Partner closely and collaboratively with leaders from Creative, Project Management, Paid Media, Communications, and Digital to align messaging and lead multidisciplinary execution through strong influence and shared vision.
• Prioritize team workload and resource allocation, ensuring the team remains laser-focused on the highest-ROI business objectives, while scaling support appropriately for secondary priorities.
• Oversee the review and approval of assets, ensuring all messaging is consistently on-brand, hits the strategic objective, and is delivered accurately and on time.
• Develop and maintain strategic relationships with property-level operational leaders (such as Directors of Food & Beverage, Spas, Revenue Management, etc.) to ensure marketing initiatives align with operational business needs, while guiding the Marketing Management team in their day-to-day collaboration with these partners.
• Act as an invested, highly visible leader who works alongside the team, equipping them with the support, guidance, and strategic direction needed to consistently deliver high-quality work on deadline.
• Develop, monitor, and manage the marketing budget, ensuring cost-effective allocation of resources, and tracking expenses.
• Stay proactively informed of the latest trends, tools, and news associated with the amusement park, resort, hospitality, marketing and digital marketing industries to champion innovation and adapt strategies to a changing market environment.
• Perform other duties as assigned.

Qualifications:

• Must be at least 18 years of age or older.
• Must have a minimum of 8 years of Marketing or other related experience.
• Must have a minimum of 3 years of experience in a formal supervisory role, with responsibility for a team of full-time direct reports.
• Must have a Bachelor's Degree.
• Must have a valid driver's license.

Knowledge, Skills, and Abilities:

• Exceptional proactive and collaborative communication skills, with a strong focus on active, face-to-face collaboration, and the ability to lead and align cross-functional teams.
• Highly organized with the ability to toggle seamlessly between granular daily execution and 30-60-90 day strategic planning.
• Strong business acumen with a track record of driving demand-generating messaging strategies that meet and exceed overarching business goals.
• Proven experience as a leader adept at developing teams, fostering a culture of accountability, and maintaining high morale in a fast-paced environment.
• Must embody Hershey Entertainment and Resorts core values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others.

Job Demands:

• Finger Dexterity Frequent (34-66%)
• Sitting Constant (>67%)
• Standing Occasional (<33%)
• Walking Occasional (<33%)
• This job regularly requires verbal communication of detailed information to others either by phone or in person.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment & Resorts is an Equal Opportunity Employer