Programmatic Specialist

Programmatic Media Campaign Specialist

The Programmatic Media Campaign Specialist will be responsible for the setup, execution, and performance of programmatic media campaigns for agency clients. Responsibilities include driving programmatic performance through setup, execution, and performance of programmatic campaigns on DV360. The role involves handling daily campaign maintenance, including questions regarding tracking and status of various campaigns. It also requires working with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch, trafficking of campaign tags into ad exchange environments, and working with media partners to ensure accurate platform implementation.

The Programmatic Media Campaign Specialist will troubleshoot issues on all pre-production and live campaigns, work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines, and provide monthly auditing reports to agency partners and internal finance teams for invoicing when required. They will provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.

The role requires maintaining and staying current of industry news and research, sharing and re-applying learning and knowledge at a local/regional level agency brand team, ensuring operational excellence through continuous refinement of best practices, tactics, and partners, and being able to train and educate agency teams on programmatic offerings. Collaboration with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities is also part of the role. Full reporting responsibility and data analytics, creating workflow and implication documents for major releases on the DSP platforms, and working directly with agency leads and brand teams to provide programmatic expertise and support for their clients and internal agency brand teams are also expected.

The Programmatic Media Campaign Specialist should have proven working experience of 5 years in programmatic, specifically on DV360. Certification in DV360, GMP stack certifications would be beneficial. Experience on DV360, Teads, Trade Desk etc is highly beneficial. Up-to-date with the latest trends and best practices in online marketing and measurement, strong analytical skills and data-driven thinking, excellent presentation and reporting skills, a proactive approach to problem solving with strong decision-making skills, and results-driven and proactive profile, with good interpersonal skills are required.