Vice President, Biddable Media ~ Card Acquisitions

Job Description

Join a high-impact marketing team where your work directly shapes how we reach and acquire new customers. You will lead performance media strategy across major biddable channels, partnering broadly to deliver measurable, scalable growth.

Job Summary 

As a Vice President Biddable Media in Card Acquisitions Marketing , you lead our performance media strategy and execution across paid search, paid social, and programmatic advertising to drive profitable customer acquisition. You strengthen targeting, personalization, testing, measurement, and operational excellence to improve efficiency and results. You collaborate closely with partners across product, analytics, finance, risk, legal and compliance, technology, creative, and agencies to deliver strong performance and customer experiences. You also develop and grow a team, setting clear goals and raising the bar on how we plan, optimize, and report.

Job Responsibilities 

• Develop and execute paid media acquisition strategies across paid search, paid social, and programmatic advertising to achieve annual account and revenue targets
• Lead campaign reporting, performance controls, expense management, and execution quality across biddable media channels
• Partner with cross-functional teams and external agencies to align on plans, priorities, measurement approaches, and outcomes
• Design, launch, and optimize multiple tests and pilots each year to improve efficiency, conversion outcomes, and channel contribution
• Strengthen audience targeting and data activation through first-party and third-party audience strategy, segmentation, and activation (where permitted)
• Identify, evaluate, and implement new capabilities such as artificial intelligence-driven optimization, new media partners, and improved audience and data tactics
• Manage budgets effectively and deliver improved spend efficiency versus forecast through disciplined optimization and controls
• Deliver against account forecasts and revenue goals using data-driven insights and continuous optimization across channels
• Present performance, insights, and recommendations clearly to senior leaders and key stakeholders
• Drive operational excellence by improving processes, documentation, and ways of working across planning, execution, and reporting
• Manage, mentor, and develop a team of five marketing professionals, fostering a culture of collaboration, innovation, and growth

Required Qualifications, Capabilities, and Skills 

• 5–10 years of experience in digital marketing and media, with a focus on paid search and paid social
• Strong experience leading acquisition-focused campaigns, ideally in regulated or highly scrutinized industries
• Deep knowledge of optimization tactics across biddable media, including query and keyword analysis, match type and exclusion strategies, retargeting and prospecting, frequency management, creative rotation, bidding approaches, and placement controls
• Experience activating first-party and third-party audiences, with strong understanding of identity and privacy considerations
• Hands-on familiarity with major buying platforms and ad technology, such as Google Ads, Microsoft Advertising, and leading demand-side platforms
• Proven measurement and attribution experience, including cost per acquisition frameworks and incrementality testing; familiarity with multi-touch attribution, marketing mix modeling, and lift testing approaches
• Experience partnering with product and technology teams to improve the customer journey and increase conversion while reducing acquisition costs
• Strong analytical skills and ability to translate performance data into clear actions and decisions
• Demonstrated ability to manage budgets, forecasts, and performance reporting with discipline and accuracy
• Excellent communication and stakeholder management skills, including presenting to senior leaders
• Proven people leadership experience with a track record of developing high-performing teams

Preferred Qualifications, Capabilities, and Skills 

• Experience managing programmatic acquisition at scale across multiple publishers and formats
• Experience building and scaling structured experimentation roadmaps across channels and audiences
• Strong track record of improving performance through automation, feed-based optimization, and systematic testing
• Experience influencing across complex, matrixed organizations with multiple stakeholders and priorities
• Advanced proficiency in turning business goals into channel strategy, operating plans, and measurable success metrics

Additional Information 

• Applicants must be authorized to work for any employer in the United States.
• We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.
• Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.