Media Planner

DescriptionPosition at Havas MediaJOB SUMMARYThe Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness andeffective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from ClientLeadership and Strategic Communications PlanningMAIN RESPONSIBILITIESDemonstrate a strong understanding of the client’s business and the consumer journeyWorking with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and StrategicCommunications Planning (media mix, delivery goals, flighting, daypart, etc.)Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgetsMaster the use of general and media industry tools and systemsCreate briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputsMaintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being metCreate, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveriesProvide research and analysis to assist with various issues that arise in the execution of the tactical planEnsure quality control by reviewing/confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plans and recommendationsStay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targetsMentor and support junior team membersKEY COMPETENCIESExcellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.Demonstrated ability to apply critical thinking and analysis in business writingStrong analytical skills, ability to relate results to client business objectivesSolid quantitative understanding of media planning and buyingPossess a basic knowledge of strengths and weaknesses of each media typeExtremely detail oriented with strong organization skillsWorking knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated researchEffective time management skills with an ability to multitask and prioritizeStrong computer skills (Microsoft Word, Excel, and PowerPoint)Able to make independent decisions