Branch Manager

Job Description

Job Description

Position Title: Branch Manager  

Reports To: Retail Area Manager

Line of Business: Retail Banking Services 

FLSA Status: Exempt 

Job Summary: 

This position is responsible for overseeing all aspects of branch growth, operations, and customer service excellence. This role ensures compliance with regulatory requirements, drives business growth through relationship building and community involvement, and leads a high-performing team to meet branch objectives. The Manager plays a key role in maintaining operational integrity, expanding the bank’s portfolio of high-net-worth clients, and fostering a positive and efficient work environment. Success in this role requires strong leadership, business development acumen, and the ability to deliver exceptional customer experiences while managing branch profitability.

Essential Duties & Responsibilities:

Branch Operations & Sales Management: 

1. Manages daily branch operations to ensure sustained compliance with all applicable policies, procedures, standards, and regulatory requirements. 
2. Drives branch sales efforts, expands business relationships, and develops high-net-worth client portfolios.
3. Leads, trains, and develops branch staff to foster a customer-centric culture while ensuring continuous service delivery excellence. 
4. Oversees complex transactions and ensures high-quality customer service to meet and exceed customer expectations.
5. Maintains branch compliance by conducting regular audits and enforcing internal controls and regulatory requirements.
6. Builds and maintains strong relationships within the community by participating in local organizations and promoting banking services. 
7. Contributes to branch strategy by executing initiatives that align with business goals and drive performance. 
8. Oversees vault teller functions to ensure cash handling procedure align with bank policies and Federal Reserve guidelines. 
9. Monitors branch financial performance and implements strategies to enhance profitability while controlling costs.
10. Sets, tracks, and reports on sales targets to ensure the branch meets or exceeds goals for deposits, loans, and cross-sales.
11. Builds and maintains key client relationships to ensure satisfaction and retention, as well as to identify opportunities for further engagement. 
12. Leads the implementation and training of new digital banking technologies to improve efficiency and customer service.
13. Addresses and resolves escalated customer issues and complex transactions, guiding staff in managing challenging situations.
14. Oversees branch-level marketing efforts, including community outreach and promotional activities, to attract new business.
15. Ensures branch security and enforces policies related to fraud prevention.
16. Collaborates with other departments to streamline processes and resolve issues affecting branch operations.
17. Supervises one or more employees at a time.
18. Conducts performance appraisals of assigned staff for performance effectiveness.

1. Supports the selection, training, performance management, evaluations, and supervision of department staff.
2. Rewards employees and initiates, or otherwise supports, personnel actions including documentation and termination recommendations under the guidance of Human Resources leadership.
3. Addresses questions, issues, and related matters from assigned staff in a timely and appropriate manner.

Compliance: 

1. Performs all assigned work activities in accordance with standard procedures and protocols established by the Company and Department, and in accordance with applicable standards, procedures, protocols, practices, codes, and requirements as set forth by regulations and governing entities including, without limitation, Bank Secrecy Act (BSA) / Anti-Money Laundering (AML), USA Patriot Act, Regulation D (Reserve Requirements for Depository Institutions), Regulation E (Electronic Fund Transfers Act), Truth in Savings Act (TISA) / Regulation DD, Equal Credit Opportunity Act (ECOA) / Regulation B, Community Reinvestment Act (CRA), Fair Credit Reporting Act (FCRA), Dodd-Frank Wall Street Reform and Consumer Protection Act, Unfair, Deceptive, or Abusive Acts or Practices (UDAAP), and Regulation P (Privacy of Consumer Financial Information).  
2. Demonstrates and maintains advanced relevant and up-to-date working knowledge and understanding of all applicable local municipal, state, and federal regulatory requirements, standards, and codes relevant to the job function. 
3. Monitors respective work activity, and work activity of others, for variances and anomalies.
4. Identifies and timely reports any known or suspected compliance issues to appropriate personnel.
5. Oversees audits and the preparation for audits, whether initiated internally or externally.
6. Adheres to all other Company wide policies and procedures including, but not limited to, human resources, safety, and emergency protocols.

Leadership:

1. Provides professional development opportunities for self and staff to ensure high performance and assists in successional planning.
2. Supports the development of strategies and specific objectives ensuring project and departmental milestones and goals are consistently met.
3. Researches industry trends and reviews and analyzes relevant data to forecast trends and develop recommendations for internal leadership to review.
4. Promotes collaboration, teamwork, and mutual respect among all staff, and contributes productively as a member of a diverse team.
5. Adapts communication to the needs of audiences, listening to input, and builds a sense of shared purpose. 
6. Models a positive attitude and self-reflection, leading others in sharing and applying their learning for the benefit of the team.
7. Develops long-term and short-term goals to prioritize work.
8. Builds rapport and maintains collaborative relationships with internal and external stakeholders.

General:

1. Demonstrates support towards the Company’s vision, mission, and core values. 
2. Supports department executive leadership in the compilation of strategic confidential reports.
3. Attends departmental and organizational meetings, as required.
4. Maintains proficient relevant and up-to-date job knowledge relevant to the job function by participating in continuous education initiatives.
5. Displays integrity, responsibility, accountability, teamwork, and ethics.
6. Performs assigned job duties and responsibilities in accordance with established performance expectations, as well as with Company policies, procedures, protocols and standard practices.
7. Demonstrates advanced working knowledge and understanding of technology systems and programs that relate to core banking transactional processing, customer relationship management, sales and marketing, Electronic Funds Transfer (EFT), accounting and financial reporting, compliance and risk management, document management, communication and productivity tools, as well as other related applications relevant to the job function.
8. Performs other duties as assigned.

Minimum Required Education, Experience & Other Qualifications: 

• Bachelor’s degree in business administration, finance, or related field  
• Five years of portfolio management experience working with high-net-worth clients
• Five years of experience working in a branch management capacity 
• Five years of experience working in a sales management capacity; or 
• An equivalent combination of education and work experience 

Working Conditions & Physical Requirements: 

This position requires regular sitting, walking, standing, reading, seeing, speaking, hearing, listening, organizing, interpreting data and information, operating office equipment, typing using a computer keyboard and mouse, viewing a computer screen monitor, and use of a telephone. The working environment consists of an indoor and climate-controlled setting most of the time. 

Core Knowledge, Skills & Abilities:

Vision & Planning – Outlines a clear and achievable plan to accomplish shared goals and objectives collectively.

Flexibility & Adaptability – Modifies own behavior and work activities in response to new information, changing conditions, and/or unexpected obstacles.

Decision Making – Makes quality and timely decisions based upon a mixture of analysis, wisdom, experience, and judgment.

Strategic Management – Plans, monitors, analyzes, and manages the necessities of the department and organization in order to reach established goals and objectives.

Team Member Acknowledgement

My signature below acknowledges that I have received and read my job description, and that I understand the scope, essential job duties, knowledge, skills, and abilities, working environment and physical requirements that apply to my job. I further acknowledge that I can safely and effectively perform the essential job duties, with or without reasonable accommodation, and in accordance with the policies, procedures, expectations, and standards of the company.

_________________________ _______________________________________________

Team Member Signature                       Team Member Name (Printed)                         Date