Marketing Specialist

Informatics is evolving into a Strategic Growth Partner, and this role exists first and foremost to make clients feel and believe that shift. The Marketing Specialist: Social & Marketing Operations is a mid-level, hybrid role whose primary value is strategic: the ability to sit across from a client, understand what the business actually needs, and shape a plan — then execute or direct the execution across paid and organic social, influencer partnerships, and marketing operations as those needs shift. Channel execution matters, but it is in service of the strategic relationship, not the other way around. This person is judged first on whether clients trust their judgment and see them as a thought partner, and second on the quality of the social, influencer, and operations work underneath that partnership. On the operations side, you will bring working knowledge of HubSpot and other CRMs, along with landing page platforms, to support the agency's broader marketing infrastructure. SEO experience is not required for this role, but it is a strong plus given how closely search, social, and content strategy increasingly overlap. Because Informatics client needs shift quickly, this role requires genuine comfort moving between disciplines while keeping the strategic thread intact — reframing a client conversation one day, directing a social calendar the next, negotiating an influencer deal the day after, always tying the work back to what the client is actually trying to achieve. Top 5 Role Outcomes: Strategic Client Partnership: In this role, success is defined by clients experiencing you as their strategic thought partner first and channel executor second. You tie every recommendation — whether social, influencer, or operational — explicitly back to the client's stated business objectives before presenting it, and you communicate with clients, both in writing and verbally, in a way that's professional, clear, and confidence-building, even in difficult conversations like missed targets, budget pushback, or scope creep. Account and strategy teams rely on you as a true extension of the strategic relationship, not just a delivery resource. Paid & Organic Social Growth: You drive paid and organic social strategies for assigned clients that produce measurable growth in engagement, reach, and channel-specific conversion goals. You establish performance baselines and targets at the start of each engagement and track them monthly, and you make content and paid spend decisions strategically against client business goals — not just channel best practices. Influencer & Partnership Programs: You source, vet, and manage influencer partnerships to align with brand fit and campaign objectives. You track and document contracts, deliverables, and usage rights for every influencer engagement, and you hold influencer program performance to the same rigor as paid media. Marketing Operations Support: You configure, maintain, and troubleshoot HubSpot and other client CRMs to support accurate lead and campaign data. You build, optimize, and QA landing pages to support campaign performance across platforms, and you document operational work — CRM hygiene, landing page updates, campaign tracking — so it hands off cleanly to the wider team. Adaptive Execution Across Shifting Priorities: You flex across social, influencer, and operations work as client and agency needs change — without losing the strategic thread connecting the work back to the client's goals. You proactively evaluate and adopt emerging tools, platforms, and channel shifts, including in social and marketing tech, and you treat ambiguity in a fast-moving week as normal, not a blocker to execution. Key Responsibilities: Serve as a client-facing strategic resource, presenting recommendations and performance in a clear, professional manner Diagnose what a client's business actually needs before defaulting to a channel-specific tactic, and build the case for that direction Connect day-to-day social, influencer, and operational work back to each client's broader business objectives Partner with account and strategy teams to ensure client-facing communication is consistent and confidence-building, including in difficult conversations Develop and execute paid and organic social strategies across platforms (e.g., Meta, LinkedIn, TikTok) tailored to each client's goals Build and manage content calendars, community management cadences, and paid social campaign builds Monitor, optimize, and report on paid and organic social performance, adjusting strategy based on results Identify, vet, and negotiate with influencers aligned to client brand and campaign goals Manage influencer contracts, deliverables, timelines, and usage rights Track and report on influencer campaign performance alongside paid and organic social metrics Configure, maintain, and troubleshoot HubSpot and other client CRMs to support accurate lead and campaign data Build, QA, and optimize landing pages across common platforms to support campaign performance Support broader marketing operations infrastructure (tracking, tagging, campaign QA) as needed across client accounts Required Skills & Abilities: Strong organizational and time management skills Ability to provide innovative and creative solutions to client challenges Excellent written and verbal communication skills Robust analysis and reporting abilities Excellent customer service and client relationship building skills Strong sense of urgency and highly responsive Strategic capabilities with the ability to understand the full picture Company-Wide Core Skills and Capabilities: AI Fluency & Active Adoption Outcome Thinking Client and Business Literacy Clear and Confident Communication Feedback Giving & Receiving Self-Directed Growth and Development Role Specific Required Skills and Capabilities: Strategic mindset — able to diagnose a client's actual business need and connect tactical execution to that outcome, not just channel metrics Ability to communicate with clients professionally and confidently, in both written and verbal formats, including in difficult conversations Demonstrated experience managing both paid and organic social campaigns across major platforms Experience sourcing, negotiating, and managing influencer partnerships Working knowledge of marketing operations tools, including HubSpot and other CRMs, and landing page platforms Comfort operating across multiple disciplines simultaneously as priorities shift, without losing sight of the client's underlying goals Strong attention to detail, particularly in campaign QA, CRM hygiene, and client-facing deliverables Education and Experience: 5–7 years of experience in social media management, marketing operations, or a related discipline Proven experience managing client-facing relationships in an agency environment Hands-on experience with HubSpot or comparable CRM and landing page platforms Physical Requirements: Prolonged periods of sitting at a desk and working on a computer Must be able to lift up to 15 pounds at times Application Process: If you have what it takes and would like to be part of this expanding, fast-paced, and exciting industry, we'd like to hear from you. We offer excellent benefits including a competitive salary, health and dental insurance, life insurance, a team-oriented, casual, hybrid work environment, great Downtown location, new modern/urban office and more. Salary range is commensurate with experience. If interested, please submit your resume to View email address on click.appcast.io #J-18808-Ljbffr Informatics, Inc.