Senior Product Marketing Manager

Senior Product Marketing ManagerArtsAustin, TX (hybrid) or RemoteWork Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.We are looking for a Senior Product Marketing Manager to serve as the marketing leader for our Arts vertical, helping shape how TogetherWork goes to market and grows across the arts and performing arts industries.This role will own the market strategy and product story for the vertical—bringing together customer insight, positioning, go-to-market strategy, sales enablement, and demand generation to drive measurable growth.You'll work closely with Product, Sales, Demand Generation, and Marketing leadership to understand the market, identify growth opportunities, bring new products and capabilities to market, and ensure our marketing and sales teams are telling a clear, compelling, and differentiated story.This is a highly cross-functional role for a marketer who can move comfortably between strategy and execution, influence teams across the organization, and act as the voice of the Arts market inside the business.What You'll DoLead the Arts Vertical Marketing StrategyServe as the marketing leader and go-to-market expert for the Arts vertical, developing a deep understanding of our customers, prospects, competitors, market dynamics, and growth opportunitiesBuild deep expertise in the needs of arts and performing arts organizations, including their operational, financial, enrollment, engagement, communication, and growth challengesDefine the overarching marketing strategy for the vertical in partnership with Product, Sales, Demand Generation, and Marketing leadershipTranslate business objectives and market opportunities into clear marketing priorities and go-to-market plansIdentify opportunities to strengthen our position, expand product adoption, enter new segments, and accelerate revenue growthBring market and customer insights back into the organization to help inform product strategy, roadmap priorities, and commercial decisionsOwn Positioning, Messaging & the Product StoryDevelop differentiated, value-based positioning and messaging that clearly communicates why our solutions matter to Arts customersOwn the narrative for the vertical across products, campaigns, sales materials, websites, launches, events, and other customer touchpointsTurn complex product capabilities into simple, compelling stories centered on customer needs and business outcomesBuild and maintain buyer personas, competitive intelligence, market insights, messaging frameworks, and proof pointsEnsure consistency in how the Arts vertical and its solutions are positioned across Marketing, Product, and SalesDrive Go-to-Market StrategyLead go-to-market strategy for major product launches, new capabilities, packaging changes, and strategic initiatives across the Arts portfolioPartner with Product from early planning through launch to define target audiences, value propositions, differentiation, launch strategy, and success measuresDevelop comprehensive launch plans that align Product, Sales, Demand Generation, Customer Success, and Marketing teamsPartner with Product and Sales leadership on pricing, packaging, market opportunities, and commercialization strategiesTrack adoption, pipeline, competitive performance, market penetration, and other key indicators to continually improve go-to-market executionPartner with Demand Generation to Drive GrowthWork closely with the Demand Generation team to translate vertical strategy, buyer insights, and product positioning into effective campaigns and programsHelp define target audiences, campaign themes, offers, content priorities, and market opportunities that support pipeline growthEnsure demand programs are grounded in a strong understanding of the Arts buyer and reflect the challenges and priorities most likely to drive engagementPartner on events, webinars, thought leadership, customer stories, digital campaigns, and other programs that build awareness and create demandUse campaign and pipeline performance to identify opportunities to refine messaging, targeting, and future go-to-market strategiesEnable Sales to WinBe a strategic partner to Sales leadership and frontline teams, ensuring they understand our market position, buyer needs, competitive differentiation, and product valueDevelop sales enablement tools including pitch decks, talk tracks, competitive intelligence, customer stories, product demonstrations, and vertical-specific messagingPartner with Sales and BDR teams to identify common objections, competitive challenges, buyer questions, and opportunities to strengthen our storyParticipate in strategic opportunities and customer conversations when deeper market or product expertise can help advance the saleCreate feedback loops between Sales, Product, and Marketing so market insights continually improve our strategyDevelop High-Impact Content & Market ProgramsDefine the content and proof points needed throughout the buyer journey, including customer stories, website content, product content, thought leadership, sales materials, webinars, and demosPartner with internal and external creative resources to turn strategy and messaging into compelling market-facing experiencesIdentify opportunities to establish our brands as trusted voices within the Arts industryElevate customer success stories and market insights that demonstrate measurable value and differentiationWork in an AI-Enabled, Data-Driven WayLeverage approved AI tools and automation to accelerate research, analysis, content development, and marketing workflowsUse data, dashboards, customer insights, competitive intelligence, and AI-supported analysis to identify opportunities and make better decisionsMeasure the effectiveness of launches, campaigns, messaging, and go-to-market programs and use those insights to continually improve performanceHelp identify new ways AI can improve both our marketing practices and the experiences we create for customersWhat You'll BringBachelor's degree in Marketing, Business, or a related field7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketingExperience serving as a strategic marketing partner to Product, Sales, and Demand Generation teamsProven ability to develop market strategies and go-to-market programs that drive measurable business resultsExperience owning positioning, messaging, launches, competitive strategy, and sales enablementExperience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferredStrong understanding of how to turn customer and market insights into differentiated marketing strategiesAbility to move between strategic thinking and hands-on executionExceptional written and verbal communication skills, with an ability to simplify complex concepts into clear and compelling narrativesStrong commercial mindset with an understanding of pipeline, revenue, product adoption, and customer growthDemonstrated ability to influence and align cross-functional teams without relying on direct authorityComfortable presenting recommendations and market insights to senior leadersTakes ownership and drives work forward with a high degree of independenceBuilds trust through consistency, clear communication, collaboration, and follow-throughComfortable managing multiple priorities in a fast-moving environmentCurious, customer-focused, analytical, and energized by building something betterWhy This RoleLead marketing strategy for one of TogetherWork's key verticals, with meaningful influence over how we compete and grow in the Arts marketOwn the story—from customer insight and market positioning through launches, demand generation, and sales enablementWork at the center of Product, Sales, Demand Generation, and Marketing, helping connect teams around a common market strategyBring the voice of Arts customers into product and business decisionsDirectly influence measurable outcomes including pipeline growth, product adoption, revenue, and market penetrationJoin an AI-forward organization investing in modern product experiences, embedded payments, AI-powered capabilities, and continued innovationAbout TogetherWorkTogetherWork provides vertical software, services, and embedded payments for the businesses behind every community.