Content Strategist

Content StrategistThe Content Strategist plays a critical role in shaping the voice, structure, and usability of content across phila.gov and related digital services. This role focuses on content governance, strategy, and execution, working in close partnership with City departments to ensure residents can easily understand and access essential services.This position collaborates closely with the Director of Content, Digital Services teammates, and cross-department stakeholders to plan, create, and improve user-centered content. The Content Strategist also leads training and engagement efforts to empower City staff to maintain high-quality, accessible content.Essential FunctionsPlan, write, and improve web content, navigation labels, UX copy, and training materials using established content standardsDevelop and evolve resident-centered content standards and ensure consistent application across departmentsLead content audits, migrations, and redesign efforts for phila.gov and related digital servicesFacilitate workshops on content creation, information architecture, and plain language best practicesTrain City staff and partners on web writing, accessibility, and content governanceCollaborate with designers, developers, and product teams to implement content solutionsBuild strong relationships with stakeholders and translate business needs into actionable content strategiesMonitor and refine content based on data, feedback, and performance insightsManage multiple projects, timelines, and priorities in a fast-paced environmentCommunicate clearly about project progress, risks, and outcomesProblem solve through ambiguity and when challenges arise.Competencies, Knowledge, Skills and AbilitiesExcellent communicator who can simplify complex informationStrong empathy for users navigating government servicesSystems thinker who understands how content connects across servicesRelationship builder who can work across diverse stakeholdersHighly organized with strong project management skillsCurious, adaptable, and committed to continuous improvementDetail-oriented with a focus on quality and clarityQualificationsRequiredAt least 3 years of professional experience in content strategy, content design, or web writingExperience managing the full content lifecycle, including audits and governanceStrong writing and editing skills with a focus on plain language and usabilityExperience with content management systems (CMS)Familiarity with information architecture and user-centered design principlesExperience collaborating in cross-functional teamsPreferredExperience working on large-scale websites or service-driven platformsKnowledge of accessibility standards (WCAG 2.1 AA)Experience with analytics tools (e.g., Google Analytics)Instructional design or training experienceBilingual skillsAdditional InformationSalary Range: $80,000 - $90,000All applications must include a cover letter. Applications without a cover letter will be considered incomplete.We offer comprehensive health coverage for employees and their eligible dependentsOur wellness program offers eligibility into the discounted medical planEmployees receive paid vacation, sick leave, and holidaysGenerous retirement savings options are availablePay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program.Enjoy a free commute on SEPTA - Starting September 1, 2023, eligible City employees will no longer have to worry about paying for SEPTA public transportation.Unlock tuition discounts and scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships.*The successful candidate must be a city of Philadelphia resident within six months of hireEffective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at View phone number on click.appcast.io or send an email to View email address on click.appcast.io. For more information, go to: Human Relations Website: