Digital Media Associate

Job Description

Job Description

Executive Marketing & Strategy

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments

• Plan and manage monthly, quarterly, and annual marketing initiatives.

• Align marketing efforts with goals, inventory levels, sales objectives, and business
growth initiatives.

• Identify opportunities for lead generation, market expansion, brand awareness, and
customer retention. Vendor & Agency Management

• Serve as primary point of contact for all marketing vendors and partners.

• Manage relationships, strategy calls, reporting, troubleshooting, project
implementation, and performance reviews with:
o DealerOn
o Stream 
o WeDrive
o LotLinx
o Work Truck Solutions
o Advertising Partners
o Promotional Vendors
o Sponsorship Partners

• Coordinate vendor projects, deadlines, budgets, approvals, and accountability.
Website Management & Digital Presence

• Oversee all website strategy, content, promotions, updates, and customer
experience improvements.

• Manage website launches, redesigns, SEO implementation, and conversion
optimization.

• Coordinate inventory merchandising strategy and landing page development.

• Troubleshoot website issues and oversee implementation with website providers.
Advertising & Lead Generation

• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising,
and lead generation efforts.

• Monitor campaign performance, ROI, budgets, and monthly reporting.

• Analyze competitor activity and market trends.
CRM, Retention & Customer Communication

• CRM marketing initiatives through DriveCentric.

• Develop customer email campaigns, lead nurture campaigns, service retention
campaigns, and follow-up strategies.

• Support AI implementation and customer communication processes.

• Review lead performance and customer engagement opportunities.

Content Creation & Creative Direction
• Write and develop:
o Sales campaigns
o Service campaigns
o Email campaigns
o Website content
o SEO content
o Social media content
o Promotional messaging
o Video concepts and scripts

• Direct creative assets, signage, advertising materials, and promotional campaigns.

• Maintain brand consistency across all companies.
Social Media & Reputation Management

• Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn,
and Google Business Profiles.

• Coordinate content creation, photography, video production, and community
engagement .

• Monitor online reputation and customer feedback.
Community Relations & Sponsorships

• Develop and manage community partnerships, sponsorships, and outreach
programs.

• Lead planning, promotion, logistics, and execution for:
o JeepFest
o Teacher of the Year Programs
o Fleet Event - Touch a Truck
o Customer Events/Community Activations
• Coordinate vendors, signage, marketing materials, budgets, and promotional
efforts.

Fleet, Commercial & Special Projects

• Support fleet and commercial vehicle marketing initiatives in Monthly newsletter

• Coordinate Work Truck Solutions marketing efforts.

• Promote TG316 Custom Builds and specialty inventory.

Reporting & Performance Analysis
• Review and analyze:
o Website traffic
o Lead generation
o Advertising performance
o SEO performance
o CRM performance
o Campaign ROI

• Provide recommendations and strategic insights to leadership