Vice President Marketing

Origin Exterior Partners is a premier family of brands specializing in high-end, residential fencing and decking solutions across the US. Partnering with Tenex Capital Management, and having a commitment to delivering high-quality services, Origin Exterior Partners is at the forefront of providing innovative, cost-effective solutions for residential properties. As a growing organization, we are looking for a dynamic, strategic, and results-oriented Vice President of Marketing to lead our marketing efforts across all brands. Brands: Rick’s Custom Fencing & Decking Fence & Deck Depot Contour Fence Raatz Fence Job Overview: As the Vice President of Marketing at Origin Exterior Partners, you will be a key member of the executive leadership team, responsible for overseeing and driving the overall marketing strategy for our family of brands across multiple sites. You will lead the development and execution of innovative marketing programs designed to increase customer leads, enhance brand visibility, increase revenue growth, and lower customer acquisition cost. You will manage the marketing team, collaborate with other departments, as well as third-party marketing resources / firms, and report directly to the Platform President of Origin Exterior Partners. 1. Strategic Marketing Leadership: Develop and execute a comprehensive multi-site and multi-brand marketing strategy that aligns with the company’s mission, vision, and business objectives. Lead the planning, execution, and optimization of both traditional and digital marketing initiatives (Google, Meta, Bing, etc.). Create and refine the positioning, messaging, and brand identity for Origin Exterior Partners and its brands. Establish short-term and long-term marketing goals, ensuring alignment with the company’s growth and expansion plans. 2. Brand Management and Development: Ensure consistency across all brand touchpoints, both online and offline. Oversee the development of marketing collateral, digital assets, and communications to maintain brand integrity. Drive online and offline brand awareness / presence and loyalty by developing campaigns that resonate with target audiences, building long-term relationships with customers. 3. Customer Acquisition: Lead customer acquisition efforts through targeted campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC), social media, email marketing, and more. Analyze customer behavior and market trends to drive data-driven decisions and enhance marketing performance. Provide ongoing support for partners including optimization information, seasonal trends, and network highlights. 4. Marketing Technology and Analytics: Evaluate, implement, and manage marketing technology tools and platforms to improve marketing efficiency and effectiveness. Utilize data analytics to measure and report on marketing ROI, customer engagement, lead generation, and overall campaign performance. Regularly report on marketing performance metrics to the executive leadership team making recommendations for improvements. 5. Leadership and Team Development: Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration and accountability. Develop and execute training programs to ensure that the team stays up to date with the latest marketing trends, tools, and techniques. Allocate resources effectively, ensuring that team members have the support and tools they need to succeed. 6. Budget and Resource Management: Develop and manage the marketing budget, ensuring optimal allocation of resources across various campaigns and projects. Monitor expenditures and performance to maximize the impact of marketing investments. 7. Collaboration with Other Departments and Partners: Collaborate with the sales team, as well as third-party organizations, to develop integrated marketing strategies that drive both online and offline leads. Work with the product development team to ensure marketing initiatives reflect the company’s offerings and industry’s best practices. Coordinate with the customer experience team to ensure that marketing efforts align with customer needs and feedback. 8. Market Research and Competitive Analysis: Conduct thorough market research to understand consumer needs, competitive landscape, and emerging trends in the foundation repair and waterproofing industry. Analyze competitor marketing strategies and identify opportunities for differentiation and growth. 9. Greenfield Expansion: Lead the marketing strategy for identifying and executing new greenfield markets and locations. Create and monitor marketing campaigns, metrics, budget, and ROI for greenfield initiatives Metrics & Key Performance Indicators (KPIs): Lead Generation, Conversion Rates, Revenue Generation: Number of inbound leads generated from marketing campaigns (gross leads, qualified leads, appointments). Conversion rates from leads to appointments (including online and offline channels). Revenue generation through marketing campaigns Customer Acquisition Cost (CAC) & Return on Investment (ROI): Maintain a cost-effective marketing budget while achieving maximum returns.Regular analysis of ROI for various marketing campaigns and channels (marketing as a percentage of revenue, cost per lead, cost per appointment, etc.). Brand Awareness and Engagement: Growth in website traffic, social media followers, and brand mentions. Social media engagement rate (likes, shares, comments) and online reviews. Digital Marketing Performance: SEO rankings and organic traffic improvements. Performance of paid advertising campaigns (CPL, CPC, etc.). Team Productivity and Development: Employee retention, growth, and development within the marketing team. Timely delivery of marketing initiatives and projects. Management and accountability of third-party partners. Brand Perception and Market Share: Improvement in brand awareness through surveys or market research. Increase in market share within the foundation repair and waterproofing industries. Qualifications: Bachelor’s degree in marketing, Business Administration, or related field. An MBA or advanced degree is a plus. Minimum of 10 years of progressive marketing experience, including at least 5 years in a senior leadership role. Proven experience in B2C marketing, ideally in the home services or construction industries. Strong understanding of digital marketing strategies, tools, and platforms. Experience managing a large marketing budget and achieving measurable results. Exceptional leadership, team building, and people-management skills. Expertise in marketing analytics and data-driven decision-making. Excellent written and verbal communication skills. Strong project management and organizational skills. Knowledge of SEO, PPC, digital marketing, and content marketing. A leader with the ability to inspire and motivate a team, as well as execute the work itself Results-driven with a relentless focus on achieving measurable outcomes. Strategic thinker with the ability to adapt to changing market conditions and customer needs. Creative problem solver with an entrepreneurial mindset. Collaborative, with a strong ability to work cross-functionally within the organization, as well as third-party partners. Location: The ideal candidate will be based in Dallas/Fort Worth, TX area. #J-18808-Ljbffr Origin Exterior Partners