Ad Tech Product Lead | Retail & Commerce Media

We Are:Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.All About You:You are a detail-oriented, delivery-focused product manager who takes genuine pride in shipping features that work for all users both internal and external. You have navigated the full product development lifecycle, from discovery and requirement writing through sprint execution, QA, and launch. You are technically comfortable. You can read API documentation, understand data schemas, and have credible conversations with engineers about tradeoffs and constraints without needing to be an engineer yourself. You convert ambiguous feedback from sales, client services, and advertiser partners into crisp, actionable problem statements and can delivery on what is needed from that. You advocate fiercely for the user experience in every planning conversation taking ownership, thinking beyond the ticket, and developing your instincts for roadmap strategy and stakeholder alignment. The Job:As an Ad Tech Product Lead, Retail & Media Commerce, you will own the end-to-end delivery of a defined set of retail media platform capabilities by working across engineering, data, design, and business stakeholders to define, prioritize, build, and launch features that drive advertiser performance and operational efficiency. You will write product requirements, manage sprint planning and backlog grooming, define success metrics, and track adoption post-launch. This role emphasizes delivery excellence, cross-functional coordination, and continuous improvement of advertiser tooling. Responsibilities:Own a defined area of the retail media product roadmap, from discovery through delivery and post-launch optimization Write clear and complete product requirements documents, user stories, and acceptance criteria Lead sprint planning, backlog grooming, and agile ceremonies in partnership with engineering squads Translate advertiser, sales, and client feedback into prioritized product requirements and backlog items Define KPIs and success metrics for each capability and track performance against them post-launch Partner with Data & Insights on instrumentation, A/B testing, and measurement of product features Collaborate with UX and design to ensure advertiser-facing tooling is intuitive and low-friction, especially for self-serve workflows Communicate roadmap status, delivery risks, and tradeoff decisions to senior stakeholders clearly and proactively Conduct user research and synthesize findings into product decisions and backlog priorities Contribute to reusable product templates, requirement frameworks, and delivery best practices Here’s what you need:5+ years of product management experience in ad tech, retail media, e-commerce platforms, or related digital media environments 5+ years experience owning features from discovery through delivery, including writing clear product requirements, and managing cross-functional workstreams in an agile environment 3+ years experience with programmatic ad products, campaign management workflows, or measurement and reporting tooling Bonus points if: Strong written and verbal communication skills, with the ability to adapt your message for engineers, business stakeholders, and client-facing teams alike. Experience implementing or integrating product and tech partners into a ground zero or existing ad tech stack and workflows Action-oriented product leader with strong attention to detail and follow-throughStrong organizational and delivery skills, with experience managing complex, multi-workstream product initiativesRetail Media experience from a sell-side perspective, with a focus on product development, planning, and best-in-class executionData-driven decision maker, using client performance data and industry knowledge to inform product priorities and tradeoffsCollaborative team leader, excelling in multi-disciplinary, cross-functional environmentsEntrepreneurial and product-minded, with the ability to think creatively and pragmatically to solve complex problemsGrowth-oriented mindset, approaching client challenges with ownership, accountability, and a focus on long-term value creation#LI-NA-FY25Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We anticipate this job posting will be posted until 07/18/2026.Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:U.S. Employee Benefits | AccentureRole Location Annual Salary RangeCalifornia $94,400 to $293,800Cleveland $87,400 to $235,000Colorado $94,400 to $253,800District of Columbia $100,500 to $270,300Illinois $87,400 to $253,800Maine $80,400 to $216,200Maryland $94,400 to $253,800Massachusetts $94,400 to $270,300Minnesota $94,400 to $253,800New York $87,400 to $293,800New Jersey $100,500 to $293,800Virginia $87,400 to $270,300Washington $100,500 to $270,300About AccentureAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.Visit us at What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more hereRequesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. 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