Vice President, Analytics

Vice President, Media Analytics And InsightsSpark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.Responsibilities:Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attributionManage client data ingestion for advanced attribution and modelingBuild strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client businessBuild and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy directionDrive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planningGrow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categoriesScope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered toQualifications:10+ years' experience in media analytics, at an agency, on client side, or some combination of the twoStrong understanding and experience with media buying, KPI development and technology practices during campaign planning and executionExperience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics, etc. is preferred, but not requiredStrong client management/consultative experience both presenting and resolving issuesExtensive experience leading and managing marketing technology projects from ideation through installationStrong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insightsAdvanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audienceDemonstrated experience with programmatic audience buying concepts and executionStrong math and analytical skillsAdvanced MS Office skills (MS Word, Excel, PowerPoint)Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or DatoramaVery good understanding of traditional and digital media dataExcellent project management skillsExcellent organizational skills and attention to detail a mustExcellent presentation and communication skillsPublicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.Compensation Range: USD $168,150.00 - USD $269,217.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.