Director Portfolio Marketing - Healthcare Technology

Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions - from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.


Job Summary:

The Director Portfolio Marketing - Healthcare Technology is a strategic leader responsible for driving the market success, commercial performance, and competitive differentiation of our product portfolio. This role translates product capabilities into compelling value for customers, ensures strong alignment across Marketing, Product, Sales, and Account Management, and leads a high-performing team focused on bringing new offerings to market with clarity, speed, precision, and measurable impact. This position reports to the VP Strategic Marketing and plays a critical role in fueling the company's next phase of accelerated growth across priority markets and solutions.

Responsibilities:

Go-to-Market (GTM) Strategy & Execution

• Define, socialize, and continuously refine the end-to-end go-to-market (GTM) strategy for assigned product portfolios.
• Partner closely with Product Management to size markets, identify growth opportunities, prioritize segments, and build compelling business cases for investment.
• Develop annual GTM plans that integrate product launches, demand generation, ABM, field marketing, sales enablement, and segment priorities.

Customer, Market & Competitive Insight

• Lead the development of target buyer personas, buying-cycle intelligence, segment insights, and needs-based market analyses.
• Monitor and report on competitive trends and emerging market dynamics to shape positioning, pricing assumptions, and route-to-market decisions.
• Serves a thought partner to Product, Sales, and Marketing leaders, ensuring market evidence informs major decisions.

Positioning, Messaging & Differentiation

• Establish clear, compelling, and differentiated value propositions that resonate with high-value customer segments.
• Build and maintain foundational messaging, solution briefs, and narrative frameworks used across Marketing, Sales, and Account Management.
• Ensure messaging reflects deep customer value, competitive insight, and aligns with corporate brand standards.

Product Launch Leadership

• Own launch tiering, planning, and cross-functional orchestration for all new and enhanced product releases.
• Collaborate with Campaigns, Field/ABM Marketing, Events, Sales Enablement, and Product teams to ensure launches drive measurable awareness, engagement, and revenue contribution.
• Track launch performance and implement improvements to increase predictability and impact.

Revenue Enablement & Sales Partnership

• Equip Sales and Account Management with the tools, content, training, and competitive intelligence needed to communicate product value and win in the market.
• Create solution handbooks, battlecards, customer-ready positioning, and objection-handling guidance.
• Maintain consistent feedback loops with the field to refine messaging, improve pipeline quality, and strengthen win rates.

Performance, Insights & Optimization

• Monitor product portfolio health-including adoption, usage trends, win/loss patterns, pipeline movement, and segment performance.
• Identify improvement opportunities in the marketing and sales process and lead cross-functional improvements.
• Provide data-driven recommendations to optimize GTM strategy, resource allocation, and market focus.
• Leverage AI tools to facilitate strategy, planning and execution

Leadership & Team Development

• Lead, mentor, and develop a team of high-performing product and portfolio marketers.
• Foster a culture focused on customer focus, strategic clarity, operational excellence, and measurable outcomes.
• Drive alignment, collaboration, and transparent decision-making across functions.

Qualifications:

Basic Requirements:

• Bachelor's degree required..
• 10+ years of experience in B2B product marketing, within healthcare technology, SaaS, or data-driven industries.
• 5+ years of people management experience.
• Demonstrated success in building and executing go-to-market strategies and leading major product launches.
• Strong expertise is establishing clear, compelling, and differentiated value propositions that resonate with high-value customer segments.
• Proven ability to partner across Sales, Product, and Marketing teams to drive revenue and market adoption.

Preferred Qualifications:

• MBA
• Experience in B2B product marketing within the life science industry.

Keywords: portfolio marketing, healthcare tech, data and analytics, product positioning, GTM

#LI-REMOTE

Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed.

To be considered for employment, applicants must have a valid U.S. work authorization allowing work without restrictions with Surecripts in the U.S. At this time, we are unable to provide support or provide sponsorship for immigration benefits such as work visas. Additionally, we do not participate in academic training programs or work-study programs through an academic institution that require employer endorsement of F-1/CPT or F-1/STEM.

Why Wait? Apply Now


We're a midsize company. This means you're not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.


At Surescripts, base pay is one part of our Total Rewards Package (which may also include bonus, benefits etc.) and is determined within a range. The base pay range for this position is $204,200 - $249,600 per year. Your base pay may vary within or outside of this range depending on a number of factors, including (but not limited to) your qualifications, skills, experience, and location.

Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.

Physical and Mental Requirements

While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.