Senior Digital Marketing Manager

Role Details Location: [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work. Compensation: The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits. The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation. The Team & Role Gem’s marketing team is scaling fast, and paid digital is the engine behind our pipeline growth. This role sits at the center of our demand generation motion, owning the strategy and execution of Gem’s $1M+ annual digital advertising budget across Google Ads, LinkedIn, and emerging B2B channels. You’ll report to the Head of Demand Gen and work shoulder-to-shoulder with campaigns, product marketing, content, SDRs, revenue operations, and sales. This isn’t a “set it and forget it” media buying role. You’ll build sophisticated, multi‑channel programs that create and capture demand for an AI‑first recruiting platform selling into TA leaders, recruiters, and recruiting ops teams at companies ranging from 30 to 5,000 employees. The right person for this role is equal parts strategist and operator. You think in terms of pipeline and revenue, not just clicks and impressions. You’re deep in Google Ads and LinkedIn Ads. You’ve run account-based programs and know how to use intent data and enrichment tools to target the right accounts at the right time. You use AI tools daily to move faster, test more, and optimize harder. And you thrive in environments where you own the outcome end-to-end. What You’ll Do Day-to-Day Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates Track, analyze, and report on pipeline‑impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation Collaborate with content and creative teams to develop high‑performing ad assets, landing pages, and syndication programs Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing‑sourced leads convert at high rates Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches About You 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required) Deep, hands‑on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking Deep, hands‑on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar) Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously Startup or growth‑stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats Benefits Highly competitive salary & equity 10-year window to exercise your stock options Supportive Flexible Time Off program 16 paid holidays, including regular company‑wide wellness days Best‑in‑class medical, dental & vision insurance $1,200 annual stipend for learning and development opportunities 16 weeks of Paid Parental Leave for birthing and non‑birthing parents New Parent Perks totaling $1,500 and flexibility upon return to work Equal Opportunity Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success. Gem is committed to developing a barrier‑free recruitment process and work environment. If you require any accommodation, please email us at View email address on click.appcast.io we’ll work with you to meet your accessibility needs. #J-18808-Ljbffr